3rd Generation Ad Tech

Attention

Media

The pioneers in Web3 advertising for the open internet.

Attention based advertising

Who we are

Blockchain-Ads stands as the go-to ad network for the most ambitious brands across diverse sectors. We’re a team of innovators, relentlessly pushing boundaries and transforming the digital advertising landscape.

10K+

Global Publishers

15K+

Global Advertisers

36B+

Monthly Ad Impressions

$1 Trillion

Digital Transactions
Observed

1.2 Billion

Ad Served a Day

76 Million

Daily Active Users

Advertising In the New Attention Economy

Attention is the currency. Intelligence is the edge.
Blockchain-Ads was built for the shift—away from intrusive advertising toward intelligence-driven media that aligns with how people interact today. In a world where attention is scarce and user journeys are fragmented, reaching the right audience requires more than reach—it demands relevance.

By combining real-time intent signals, on-chain behavior, and wallet-based intelligence, Blockchain-Ads delivers campaigns that match user interests with brand outcomes—at scale and with precision.
We don’t just capture attention—we convert it.

OUR PLATFORMS

THE NEW GENERATION OF AD TECH

Data Management Platform

The Blockchain DMP is registering every website visitor, across our data partner network, detecting the wallet address that website visitor is connected with, creating a digital footprint.

Interest and behavior graphs of those profiles form high-value, per-build audiences.

Advertising Network

Serving Personalized Ads and Recommended Content to Audiences with more than 67M data points across 10,000+ websites and apps.

Most effective advertising and recommendation solution in the new advertising economy,

Data Management Platform

Full Analytics and Attribution solution, helping businesses track and analyze website traffic & user blockchain behavior, It provides insights into how visitors interact with a website as well as with the smart contract.
Helping to improve its performance and optimize marketing campaigns, game-changing for measuring ROI

Ad Network

Data Collection

Whenever a user connects their wallet on one of our data providers/publishers, an anonymous ID is assigned to their device

Segment Audience

We Index the blockchain and categorize people based on their wallet address holdings and activity

Display Highly personalized Ads

Show highly relevant ads. Ex. Gaming users will see Gaming related ads….

Create customizable audiences by combining audience segments

TAXONOMY

Find your next top customers with Blockchain-Ads exclusive data set

Increase lifetime value from people who know you

In-Market

Reach users based on on-chain spend, Web2 ad clicks, or partner SDK data across crypto-native and traditional platforms. Segment by product verticals, basket size, or intent frequency.

Lookalike

Find new users who behave like your top converters.  Train AI audiences based on wallet history, on-chain actions, or CRM uploads. Reach similar users who mirror behavior across finance, gaming, or commerce segments.

Smart Contract - Events

Target users based on interaction with your own or competitors contracts.  Custom audiences built from wallet activity like staking, buying, or claiming tokens.

Behavioral

Target people by repeated DeFi, gaming, or payment behaviors.  Reach those frequently bridging assets, swapping tokens, playing games, or interacting with protocols.

Wallet Graph

Target based on asset holdings (BTC, ETH, SOL), stablecoin use, portfolio value, or wallet type. Segment by whales, active wallets, or new wallets interacting with smart contracts.

Partner Segments

Segment based on SDK signals from fintech, gaming, and betting and adult platforms. Enrich targeting with lead data, referral attribution, or financial behavior.

Affinity

Target based on interests inferred from Fintech, DeFi and gaming activity.  Identify users passionate about AI tools, P2E games, RWA protocols, or crypto casinos. Includes stablecoin holders, DeFi stakers, and community DAO members.

Ad Interactions

Retarget users who clicked or viewed your ads.  Reach audiences based on engagement with banner, native, or video formats — enriched with wallet attribution when available.

Predictive

Identify high-LTV wallets before they convert.  Segment by users likely to make large deposits, high-stake casino bets, or big NFT purchases. Models trained using Blockchain-Ads’ DMP and advertiser outcomes.

Audiences Intelligence

(How it works)

Behavior Graph

The Behavior Graph maps user actions across on-chain and off-chain touchpoints to identify the highest-performing combinations of targeting, placements, and creative.

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Compare and optimize campaign performance based on:

Ad engagement (CTR, conversions)
Target location and device
Session duration
Wallet activity and purchase behavior
Funnel depth and retention triggers

It’s real behavior. Not assumptions.

Why it matters: You don’t just see the traffic — you understand the audience behind it.

Interest Graph

Analyses real-time intent and interest data to deliver the right message, at the right time, to the right user, while providing the best value to our advertisers and publishers at scale.

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Key Features:

300+ intent signals across shopper personas
$2B+ in daily crypto commerce mapped
On-chain token ownership layered with off-chain interests
Custom interest clusters: AI tools, DeFi, Gaming, Luxury, SaaS, and more
Contextual tagging from 1000s of apps and websites

Why it matters: Your targeting gets smarter with every impression.

Our network collects more blockchain & browser data than any other independent ad tech company.

REACH

Create customizable audiences by combining audience segments

1BN+

Daily Impressions Across

67M+

Pre-Build Audiences

Ecosystem

partners, publishers, and data providers integrated with Blockchain-Ads

10K+

Global Publishers

15K+

Global
Advertisers

36B+

Monthly Ad
Impressions

Partner:

A website, application, or service that supplies actionable data for analytics, insights, or targeting purposes within the Blockchain-Ads ecosystem.

Data Provider:

A website, application, or service that supplies actionable data for analytics, insights, or targeting purposes within the Blockchain-Ads ecosystem.

Publisher:

A website or application that offers advertising inventory, enabling Blockchain-Ads advertisers to display their campaigns to relevant audiences.

While comprehensive, this list includes both public and blind traffic providers utilized within the network.

Ad Formats

Show highly responsive an non-intrusive ad formats.

Smart display

Ad Type: Display Ads
Environment: Web (Desktop/Mobile)
Subtype / Format: Banner (300x250, 728x90, 320x50, 320x100 etc.)

Native

Ad Type: Native Ads
Environment: Web + In-App
Subtype / Format: In-feed native, content widgets

Video

Ad Type: Video Ads
Environment: Web + In-App
Subtype / Format: Instream (pre/mid-roll), Outstream

In-App

Ad Type: In-App Ads
Environment: Mobile Apps
Subtype / Format: Banner, Native.

Smart display

Achieving 25% higher conversion rates than generic display ads.

Best use case: Reach and Awareness

Most commonly used across the Network

Best Performing Ad Sizes:

Native

Driving 18% higher purchase intent and 30% higher CTR than traditional display ads..

Best use case: Conversion + Content Alignment

Most commonly used across the Network from the finance industry

Best Performing Ad Sizes:

Video

95% viewability rates and 1.8x better brand recall than static ads.

Best use case: Brand Recall + Education

Most commonly used across the Network from the gaming & fintech industry

Best Performing Ad Sizes:

Video Type

VAST/MP4

Recommended Resolution

VAST 2.0+/MP4 support

Aspect Ratio

Responsive

Duration

Varies

In-App

4x higher engagement rates and 2x better retention compared to standard web ads.

Best use case: Mobile-first campaigns

Most commonly used across the Network from the gaming industry

Best Performing Ad Sizes:

Format

Native In-App

Playable Ads

Dimensions (dp)

Flexible (dynamic)

Responsive HTML5

Notes

Matches app UI/feed style

Interactive creatives

Use Case

“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, we ran campaigns on Blockchain-Ads”

Binance - User Acquisition

Use Case

OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.

OKX - High value traders acquisition

Use Case

Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.

Coinbase - Trading-user acquisition

Use Case

Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.

Compound - User Acquisition Campaign

Use Case

Gala Music set out to revolutionize the music industry with its blockchain-powered platform. They wanted to attract tech-savvy users to a new way of experiencing and owning music. Media buyers at Gala Music used the Blockchain-Ads Web3 targeting features to reach the right audience and amplify their presence in the Web3 space.

GALA - User Acquisition Campaign

Thank you!

To begin advertising with Blockchain-Ads,
Please visit our website BLOCKCHAIN-ADS.COM

CONTACT:

rende@blockchain-ads.com TG: @markorende natali@blockchain-ads.com TG: @NataliObocki

Hyper-targeted user acquisition and engagement campaigns