In-Market
Reach users based on on-chain spend, Web2 ad clicks, or partner SDK data across crypto-native and traditional platforms. Segment by product verticals, basket size, or intent frequency.
Lookalike
Find new users who behave like your top converters.
Train AI audiences based on wallet history, on-chain actions, or CRM uploads. Reach similar users who mirror behavior across finance, gaming, or commerce segments.
Smart Contract - Events
Target users based on interaction with your own or competitors contracts.
Custom audiences built from wallet activity like staking, buying, or claiming tokens.
Behavioral
Target people by repeated DeFi, gaming, or payment behaviors.
Reach those frequently bridging assets, swapping tokens, playing games, or interacting with protocols.
Wallet Graph
Target based on asset holdings (BTC, ETH, SOL), stablecoin use, portfolio value, or wallet type. Segment by whales, active wallets, or new wallets interacting with smart contracts.
Partner Segments
Segment based on SDK signals from fintech, gaming, and betting and adult platforms. Enrich targeting with lead data, referral attribution, or financial behavior.
Affinity
Target based on interests inferred from Fintech, DeFi and gaming activity.
Identify users passionate about AI tools, P2E games, RWA protocols, or crypto casinos. Includes stablecoin holders, DeFi stakers, and community DAO members.
Ad Interactions
Retarget users who clicked or viewed your ads.
Reach audiences based on engagement with banner, native, or video formats — enriched with wallet attribution when available.
Predictive
Identify high-LTV wallets before they convert.
Segment by users likely to make large deposits, high-stake casino bets, or big NFT purchases. Models trained using Blockchain-Ads’ DMP and advertiser outcomes.
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