Space Case Study

Campaign Overview

SPACE is a gaming, community, and e-commerce platform built on Polygon where users participate in events and mint NFTs. SPACE aimed to rapidly expand its user base and drive NFT adoption through a comprehensive 60-day campaign with a $50,000 budget focused on acquiring engaged players and successful minters.

Strategy

• Audience Targeting: Targeted Blockchain Gaming Users and Web3 Gamers interested in PC/Console Gaming and RPG & MMO for audiences invested in high-production narrative adventures.
• Multi-Stage Funnel: Implemented registration, engagement, and transaction phases to capture users at each customer journey stage.
• Strategic Retargeting: Re-engaged registered users to drive platform activity and NFT transactions.

• 75,000 User Sign-Ups at < $2 CPA
• 11,000+ NFT Mints by actively engaged players

1. Gaming-First Approach: Targeting established blockchain gaming users ensured audience familiarity with NFT mechanics and crypto transactions.
2. Interest Alignment: Focusing on PC/Console and RPG enthusiasts matched SPACE's high-quality gaming experience and narrative elements.
3. Behavioral Precision: Web3 gaming behavioral data identified users actively participating in similar blockchain gaming ecosystems.

SPACE's strategic targeting of blockchain gaming enthusiasts with proven Web3 experience delivered exceptional results within budget parameters. The campaign successfully onboarded 75,000 engaged players and generated 11,000 NFT mints through precise audience selection. This demonstrates how behavioral targeting combined with gaming interests creates cost-effective acquisition for blockchain gaming platforms.