PlayZap acquired 1,250 paid gamers targeting experienced Play-to-Earn and competitive gaming audiences.
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PlayZap is a competitive casual gaming platform that leverages play-to-earn (P2E) mechanics. The company wanted to attract high-value players to their platform and increase their average revenue per user. With a $298,361budget, they launched a 30-day user acquisition campaign to acquire new paid gamers and increase average revenue per player (ARPU).
The campaign delivered these exceptional results while maintaining a $23 cost per first transaction and a $4.77 cost per signup:
PlayZap's targeted approach to experienced gaming audiences delivered exceptional user acquisition results. The strategic focus on Play-to-Earn and competitive gaming communities generated premium player acquisitions. This campaign demonstrates the effectiveness of precise audience targeting in blockchain gaming.
