eTukTuk

Roobet Case Study

3,405

Total Conversions

$102.50

Average First-Time Deposits

$32.48

Cost Per Acquisition

9.79x

Return on Ad Spend

Company

eTukTuk

Industry

Cryptocurrency

Duration

20 days

Budget

$30,000

Objective

Targeted play-to-earn gamers and DeFi users to achieve 9.79x ROAS and 356 wallet connections.

Campaign Overview

eTukTuk, a play-to-earn (P2E) blockchain game inspired by Crazy Taxi, leveraged Blockchain-Ads' precision targeting to drive sign-ups, wallet connections, and pre-sale deposits for its $TUK token. Over 20 days, the $30,000 campaign focusing on:

Increasing sign-ups for the eTukTuk platform
Driving deposits for the $TUK token pre-sale

Strategy

Audience Targeting: Strategically targeted Play-to-Earn Gamers and Blockchain Gaming Users interested in PC/Console Gaming and Mobile Gaming, while also reaching DeFi Protocol Users to maximize both gaming engagement and investment potential.
Retargeting Strategy: Implemented personalized messaging for registered users who hadn't deposited, offering bonus $TUK tokens and exclusive pre-sale perks.

This multi-layered approach ensured we reached both dedicated gamers seeking new P2E opportunities and experienced DeFi users ready to invest in promising blockchain gaming projects.

Results

Total Conversions: 3,405
Wallet Connections: 356
Average First-Time Deposits: $102.50
Return on Ad Spend: 9.79x

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Inactive-State

Active State

Execution

Precision targeting of Play-to-Earn and DeFi audiences delivered highly engaged blockchain gaming users.
Multi-platform gaming focus captured both PC/Console and Mobile gaming audiences seeking new P2E opportunities.
Strategic retargeting with personalized incentives converted 12% of hesitant registered users into depositors.

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Insights & Learnings

eTukTuk's campaign generated 3,405 conversions and 9.79x ROAS through strategic blockchain gaming audience targeting. Precision targeting of Play-to-Earn gamers and DeFi users created strong engagement and investment commitment. The campaign successfully established eTukTuk's market presence and secured early $TUK token investors.