Native Ad Formats
As adtech becomes more sophisticated, there are many more native ad formats available to advertisers. It’s no longer just standard ads – today, native ad formats include carousel ads, outstream video ads, click-to-watch video ads, mobile app install ads, native social ads… the list goes on.
Programmatic Native Advertising
The ability to scale your native advertising while targeting the right consumers is possible with programmatic native advertising. Programmatic auctions of native ad inventory enables brands and businesses to optimize their ROAS (Return On Ad Spend) in real time, and when budgets are focused, this can make a big difference to your advertising success.
Native Video Advertising
When the power of video and native advertising come together, it forms the foundation for a strong and effective full-funnel advertising solution.
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How to Create Native Ads
Native ads are built from a number of metadata elements, such as a headline, thumbnail image, content URL, description text, and more. While that may sound complicated, creating native ads is not difficult, provided you are clear about the target audience, message and goal of the native campaign.
The main elements marketers need to focus on when creating native ads is the headline, image, and the content the ad will link to. Here are some basic rules to get started:
Benefits Of Native Advertising







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