Coinbase Case Study
Targeted high-value crypto users and CEX users in Southeast Asia to acquire 31,896 traders generating $8.1M volume.
Campaign Overview
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market. They intended to attract high-value traders in a region where market penetration was still developing. Coinbase launched a 60-day campaign to acquire high-value traders in Southeast Asia's emerging crypto markets. With $65,455 in Ad Spend, it operated on a pre-paid Cost Per Acquisition (CPA) model for new sign-ups.
Strategy
- Audience Targeting: Focused on High Net Worth Individuals and CEX Users interested in Personal Finance and Investing to capture affluent traders seeking secure trading platforms
- Geographic Focus: Strategically targeted Indonesia, Thailand, and Vietnam markets with localized messaging
- Trust-Based Messaging: Emphasized security, regulatory compliance, and platform reliability to build confidence in emerging markets
- Value Proposition: Highlighted earning potential and educational resources to attract new crypto investors
The campaign utilized compelling hooks to attract potential users:
- "Join COINBASE Today | Discover How Crypto Works | Earn up to $1,000"
- "The Most Trusted Crypto Platform | Trade Safely | $130B Assets on Platform"
- "Protected and Secure | Most Trusted Crypto Platform | Sign Up Now"
- "Jump Start Your Crypto Portfolio | The Easiest Way to Buy & Sell Crypto"
Results
After a 60-day optimization period, the campaign achieved impressive results:
- New Traders: 31,896
- Transactions: 33,303
- Trading Volume: $8,129,653
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Execution
- Targeting High Net Worth Individuals and CEX Users identified affluent traders seeking secure platforms, driving exceptional conversion rates.
- Personal Finance and Investing interest targeting captured users actively seeking wealth building opportunities, maximizing trading volume potential.
- Geographic focus on Southeast Asia's emerging markets combined with trust-focused messaging converted skeptical users into active traders.
Insights & Learnings
Coinbase's campaign demonstrates how targeting high-value users with trust-focused messaging drives exceptional trading volume and user acquisition. Strategic audience selection proved essential for converting Southeast Asian users into profitable, long-term traders. For exchanges entering emerging markets, combining wealth-focused targeting with localized trust messaging delivers measurable results.
Success Stories
What success looks like
$494K
Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
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31K
Traders
Coinbase onboarded 31k traders in 60 days, through geo-targeting Southeast Asia with compelling ad hooks, at an average CPA of $20.08.
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3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
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25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
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8,000
Active Users
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Get Started Now
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