Coinbase

Coinbase Case Study

31,896

Total Conversions

$8,129,653

Transaction Volume

$16.80

Cost Per Acquisition

124x

Return on Ad Spend

Company

Coinbase

Industry

CEX

Duration

60 Days

Budget

$65,455

Objective

Targeted high-value crypto users and CEX users in Southeast Asia to acquire 31,896 traders generating $8.1M volume.

Campaign Overview

Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market. They intended to attract high-value traders in a region where market penetration was still developing. Coinbase launched a 60-day campaign to acquire high-value traders in Southeast Asia's emerging crypto markets. With $65,455 in Ad Spend, it operated on a pre-paid Cost Per Acquisition (CPA) model for new sign-ups.

Strategy

Audience Targeting: Focused on High Net Worth Individuals and CEX Users interested in Personal Finance and Investing to capture affluent traders seeking secure trading platforms
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Geographic Focus: Strategically targeted Indonesia, Thailand, and Vietnam markets with localized messaging
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Trust-Based Messaging: Emphasized security, regulatory compliance, and platform reliability to build confidence in emerging markets
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Value Proposition: Highlighted earning potential and educational resources to attract new crypto investors

The campaign utilized compelling hooks to attract potential users:

"Join COINBASE Today | Discover How Crypto Works | Earn up to $1,000"
"The Most Trusted Crypto Platform | Trade Safely | $130B Assets on Platform"
"Protected and Secure | Most Trusted Crypto Platform | Sign Up Now"
"Jump Start Your Crypto Portfolio | The Easiest Way to Buy & Sell Crypto"

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Results

After a 60-day optimization period, the campaign achieved impressive results:

New Traders: 31,896
Transactions: 33,303
Trading Volume: $8,129,653

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Inactive-State

Active State

Execution

Targeting High Net Worth Individuals and CEX Users identified affluent traders seeking secure platforms, driving exceptional conversion rates.
Personal Finance and Investing interest targeting captured users actively seeking wealth building opportunities, maximizing trading volume potential.
Geographic focus on Southeast Asia's emerging markets combined with trust-focused messaging converted skeptical users into active traders.

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Insights & Learnings

Coinbase's campaign demonstrates how targeting high-value users with trust-focused messaging drives exceptional trading volume and user acquisition. Strategic audience selection proved essential for converting Southeast Asian users into profitable, long-term traders. For exchanges entering emerging markets, combining wealth-focused targeting with localized trust messaging delivers measurable results.

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