Nebeus

Nebeus needed to reach crypto holders with meaningful portfolio sizes who would not only sign up but activate their accounts through a lending deposit or yield product transaction. This is a high-intent two-step conversion that general advertising platforms cannot drive.

Four hurdles shaped the campaign from the outset:

• Platform restrictions: Google and Meta offer limited compliant inventory for crypto lending product promotion targeting verified on-chain wallet audiences at scale.
• Audience quality: Nebeus needed users with substantial crypto holdings ready to deploy into lending or yield products. Low-quality sign-ups without capital would not generate transaction volume.
• Product complexity: Mirror Loans and yield products require a level of DeFi familiarity that general crypto audiences do not possess. Creatives needed to communicate specific product mechanics to convert qualified users.
• CPA reduction target: Nebeus had run acquisition campaigns on other platforms at higher CPA. The campaign needed to deliver qualified users at a lower cost per acquisition than previous efforts.

Standard display networks could reach crypto and finance audiences but not verified on-chain users with DeFi protocol history and high-net-worth wallet behaviour. Nebeus needed users already comfortable with crypto-backed financial products who would understand Mirror Loan mechanics and act on specific yield figures. Interest-based platforms had no reliable signal for portfolio size or lending product engagement.

Blockchain-Ads provided the right infrastructure through four capabilities:

• On-chain wallet targeting: Campaigns reached DeFi-active wallets with verified protocol interaction history and high-net-worth wallet behaviour, not interest proxies.
• Crypto lending inventory: The network covered DeFi protocol, personal finance, and crypto investing publisher environments across 9,000+ crypto sites where Nebeus' target audience was already active.
• Native ad format: Native placements ran in-feed across crypto content environments, matching the editorial tone of Nebeus' established financial platform positioning.
• Global reach. The platform delivered qualified high-net-worth and DeFi-active audiences across multiple regions within the 30-day campaign window.

• 794 new users acquired across a 30-day global campaign.
• CPA: $79.35 per user acquired.
• Transaction volume: $157,600 generated from activated users.
• Average transaction: $198.49 per transacting user.
• ROAS: 2.50x on $63,000 in ad spend.
• Impressions: 1.5M+ delivered globally across native formats.
• CTR: 4.59% blended across all native placements.
• CPC: $0.74 blended across the full campaign.

The campaign launched globally across DeFi-active and high-net-worth wallet segments using native ad placements across crypto content publisher inventory.

Two creative angles ran simultaneously:

• A Mirror Loan angle promoting the ability to double Bitcoin holdings through Nebeus Mirror Loans with a deposit-one-get-one mechanic.
• A yield angle highlighting 10.5% APY earnings on FTM holdings with a start earning CTA.

The objective was to identify which angle drove the lowest cost per user acquisition among DeFi protocol user and personal finance segments.

Data from Phase 1 identified high-net-worth crypto holders and DeFi protocol users as the strongest converting segments. The Mirror Loan angle outperformed the yield angle on acquisition rate among Bitcoin holders already familiar with collateralised lending mechanics. Budget shifted toward the Mirror Loan creative. The yield angle was retained for targeting FTM and altcoin holders in parallel. Retargeting was introduced to re-engage users who had clicked through to the Nebeus platform without completing account activation or a first transaction.

The campaign concentrated spend on the Mirror Loan angle across verified Bitcoin holder and DeFi wallet segments globally. Retargeting layers re-engaged users who had registered but not yet completed a lending deposit or yield product activation. The Mirror Loan creative, "Double Your Bitcoins with Nebeus Mirror Loans: Deposit 1, Get 1," drove the highest retargeting conversion rate among users already holding BTC positions. The retargeting layer delivered the majority of the campaign's transaction volume in the final week of the campaign.