Bitrefill Case Study
Bitrefill is the world's largest crypto e-commerce platform enabling purchases from 5,000+ merchants using Bitcoin and cryptocurrencies. They sought to acquire 1,500+ new vendors across emerging markets within 60 days. The campaign targeted quality merchants who could generate sustainable transaction volume and marketplace growth.
Campaign Overview
Bitrefill is the world's largest crypto e-commerce platform, enabling purchases from 5,000+ merchants using Bitcoin and cryptocurrencies. They sought to acquire 1,500+ new vendors across emerging markets within 60 days. The campaign targeted quality merchants who could generate sustainable transaction volume and marketplace growth.
Strategy
Blockchain-Ads executed a multi-layered targeting approach:
- Audience Targeting : Targeted crypto natives with new wallets and active wallets holding tokens to reach crypto-savvy individuals.
- Creative Messaging: Highlighted marketplace benefits through three core value propositions. Headlines emphasized global reach, low fees, and simplified onboarding processes.
- Geographic Optimization: Concentrated efforts across the India, Indonesia, and Brazil markets. Regional messaging addressed local seller challenges and growth opportunities effectively.
- Performance Optimization: Implemented cost-efficient bidding strategies and conversion tracking systems. Campaign monitoring ensured sustainable ROI and measurable marketplace growth outcomes.
Results
- New Vendors: 1,920 acquired
- Transactions: 48,500 within 60 days
- Conversion Rate: 4.2%
Execution
- Behavioral Targeting: combined Active Wallets with Token Holders for crypto-savvy merchants
- Interest-Based Targeting: reached Business and Investment/Marketing audiences for traditional sellers
- Creative Strategy: addressed local seller pain points with tailored messaging
Insights & Learnings
This case study shows how Blockchain-Ads’ precision targeting empowers e-commerce platforms to scale supply-side growth. By attracting quality vendors and driving millions in transaction volume, the campaign delivered measurable, sustainable marketplace expansion.
Success Stories
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