BOSSIE

Bossie launched a targeted advertising campaign through Blockchain-Ads with a budget of $10,000, aiming to increase their holder base. The campaign demonstrated remarkable success in reaching and engaging potential crypto investors.Performance MetricsReach and Engagement

• Total Impressions: 3,238,398
• Total Clicks: 20,388
• Conversion to Holders: 30-50 new holders
• Click-Through Rate (CTR): 0.63%
• Cost per Click (CPC): $0.49

Key Results

Efficiency Metrics

• Cost per Holder: $200-$333
• Impression to Holder Rate: 0.0015%

Success Factors

The campaign's success can be attributed to Blockchain-Ads' specialized targeting capabilities, which allowed Bossie to reach users based on their wallet activity and blockchain interactions4. This precision targeting approach helped identify and engage users who were most likely to become token holders.

Impact

The campaign successfully achieved its primary goal of expanding the holder base, demonstrating the effectiveness of targeted blockchain advertising for crypto projects. The impressive click count of 20,388 shows strong user interest and engagement with the campaign content.

ROI Analysis

The campaign achieved a reasonable cost per holder ratio while generating substantial awareness through over 3 million impressions. This aligns with successful case studies in the blockchain advertising space, where targeted campaigns typically show strong engagement metrics.

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