BOSSIE Case Study

5,000

Total Conversions

$51,850

Transaction Volume

$10.37

Cost Per Acquisition

10.38x

Return on Ad Spend

Company

BOSSIE

Campaign Type

Token Holders Campaign

Industry

Cryptocurrency

Case Timeline

30 Days

Strategy

Targeted Active Wallets and Token Hodlers: ETH interested in personal finance and investing.

Campaign Overview

BOSSIE, an innovative decentralized finance project, launched a strategic token holder acquisition campaign to expand their community and increase token liquidity. With a focused $5,000 budget over 30 days, the campaign targeted crypto-savvy investors across key blockchain ecosystems.

Strategy

The precision-targeted acquisition strategy encompassed four key elements:

Audience Targeting: Focused on Active Wallets and Token Hodlers: ETH from behavioral segments, combined with Personal Finance and Investing interest targeting to reach engaged DeFi participants with investment experience.
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Platform Strategy: Leveraged Blockchain-Ads network of 10,000+ crypto-focused websites to ensure visibility among blockchain project explorers.
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Campaign Optimization: Implemented sequential messaging to guide prospects from token awareness through education to final purchase conversion.
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Community Building: Positioned BOSSIE as an innovative DeFi solution with strong fundamentals and growth potential for long-term holders.

Results

Token Holders Acquired: 5,000 verified wallet connections
Transaction Volume: $51,850 in token purchases
Total Impressions: 3.24 million across crypto platforms
Click-Through Rate: 0.63% demonstrating strong audience targeting

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Inactive-State

Active State

Why It Worked

Crypto-Native Targeting: Active Wallets and ETH holders ensured qualified audiences familiar with token investments and DeFi protocols.
Investment-Focused Segmentation: Personal Finance and Investing interests captured users actively seeking new cryptocurrency opportunities and portfolio diversification.
Strategic Platform Placement: Blockchain-Ads network provided access to engaged crypto communities actively researching new token opportunities.

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Conclusion

BOSSIE's token holder acquisition campaign demonstrates effective Web3 marketing through precision Blockchain-Ads audience targeting and crypto-native positioning strategies. Strategic targeting of Active Wallets and ETH holders combined with Personal Finance interests enabled exceptional conversion efficiency while building engaged token communities. This approach proves emerging DeFi projects can achieve sustainable growth through focused audience strategies that prioritize quality over quantity in token holder acquisition.