Palmswap

Palmswap needed to drive awareness, wallet connections, and investor conversions for a new perpetuals protocol launching into a competitive DeFi environment, without access to standard paid acquisition channels. Four obstacles defined what that required:

• Platform restrictions: Google and Meta restrict DeFi protocol and token advertising, blocking access to the highest-reach paid channels during a time-sensitive launch window.
• Audience specificity: A perpetuals DEX launch requires users who understand leveraged on-chain trading. Broad networks could not identify this segment at the wallet level.
• Dual conversion goal: The campaign needed to deliver both community participants for the fairlaunch giveaway and qualified investors for the pre-sale. These are distinct audience intents requiring different messaging.
• Launch window pressure: Brand awareness, fairlaunch, and pre-sale phases needed to run in sequence within a compressed two-month window.

Standard programmatic inventory could not reach verified DeFi participants or distinguish between Bitcoin holders and active on-chain traders. The launch timeline required a platform capable of running three sequential campaign phases against overlapping but distinct crypto-native audiences, with the ability to shift campaign objectives mid-flight without rebuilding the audience infrastructure. Blockchain-Ads provided that through four capabilities:

• On-chain audience targeting: Campaigns reached Premium Crypto, Bitcoin Users, Finance Users, and Crypto Community segments, all identified through verified wallet and transaction behaviour.
• Multi-phase campaign architecture: Brand Awareness, Fairlaunch, and Pre-Sale campaigns ran as distinct phases with aligned audiences, enabling a sequential funnel from awareness to investment.
• Scale for a launch window: The network delivered 179M+ impressions across a two-month sprint, providing the reach volume required to seed a new protocol at launch.
• Gleam integration compatibility: The campaign integrated with Gleam for giveaway entry tracking, building a measurable community engagement layer alongside direct conversion tracking.

• Investors acquired: 3,138 at a CPA of $28.
• Accounts created: 51,718 at a CPA of $1.68.
• Gleam entries: 3,885,911 across 44,632 community participants.
• Wallet connections: 50,744 via Gleam and 51,718 via the app.
• Impressions: 179M+ delivered across Southeast Asia, Eastern Europe, and Latin America.
• Blended CTR: 0.13% across all campaign phases.
• Blended CPC: $0.38 across the full campaign.

The campaign opened with Brand Awareness activity across Premium Crypto, Crypto, Finance, and Bitcoin audience segments. Display ads introduced Palmswap's perpetuals trading proposition to cold audiences across Southeast Asia, Eastern Europe, and Latin America. The objective was reach and initial wallet engagement rather than direct conversion. This phase built the audience pool that would feed the Fairlaunch and Pre-Sale campaigns that followed.

Fairlaunch campaigns activated across Finance Users, Bitcoin Users, and Premium Crypto segments. Creative shifted from awareness to participation, driving users toward the Gleam giveaway mechanic and wallet connection. The Gleam campaign generated 3,885,911 total entries from 44,632 users and 50,744 Gleam wallet connections, building a verified on-chain community base ahead of the pre-sale. Finance Users carried the highest spend at $19,624 and the highest CPC at $1.29, indicating a premium audience willing to engage with investment-framed messaging.

Pre-Sale campaigns ran against Crypto Community and Bitcoin Users segments and produced the highest blended CTR of the campaign at 0.11%. Display ads shifted to direct investment messaging, targeting users who had already engaged with brand awareness and fairlaunch creatives. The phase closed with 51,718 accounts created, 3,138 investors converted at a CPA of $28, and a total of 102,462 wallet connections across Gleam and the app combined.