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Blockchain & Crypto

Palmswap Case Study

Palmswap raised $1.8M in presale with 100,000+ whitelist entries, achieving 12x ROAS and $5M TGE market cap.

Palmswap
1,243
Total Conversions
$1,800,000
Presale Volume
$120.74
Cost Per Acquisition
12x
Return on Ad Spend
Campaign Type
Token holder growth campaign
industry
Blockchain & Crypto
Duration
90 Days
Total Ad Spend
Decentralized Finance
Key Markets
$150,000
Objective
Strategic behavioral targeting and tiered incentives drove presale engagement and momentum.

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About
Palmswap

Campaign Overview

Palmswap is a decentralized finance (DeFi) platform, a Perp Dex, aiming to revolutionize the crypto trading experience. The project needed to raise substantial initial liquidity and attract a large investor base for their presale and Token Generation Event (TGE). By leveraging Blockchain-Ads' advanced targeting capabilities and multi-phase campaign strategy, Palmswap successfully raised $1.8 million in their presale while attracting over 100,000 whitelist entries.

Strategy

  • Audience Targeting: Targeted DeFi Protocol Users and Perpetual Traders interested in Investing, focusing on Token Hodlers: BTC for audiences actively seeking advanced derivatives platforms.
  • Incentive Structure: Implemented tiered discount system offering up to 75% reduction from TGE price for early investors.
  • Referral Program: Provided 5% token bonus for users who invited other investors, encouraging viral growth.
  • Retargeting Strategy: Converted whitelist members into presale investors through time-sensitive incentives and personalized messaging.

The campaign executed a two-phase approach over 90 days, beginning with presale sign-ups and whitelist entries, followed by strategic retargeting to convert passive interest into active presale investments during the 7-day presale window.

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Campaign Results

The campaign achieved remarkable outcomes:

  • Over 100,000 entries in the Gleam campaign and presale whitelist, which exceeded initial expectations.
  • $1,800,000 liquidity raised during the 7-day presale window.
  • $5,000,000 market cap achieved at TGE.

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Campaign Strategy

  1. Targeting DeFi users and perpetual traders ensured ads reached qualified audiences seeking derivatives platforms.
  2. Tiered discounts and referral bonuses created competitive urgency driving presale participation rates.
  3. Strategic retargeting converted whitelist members into investors through time-sensitive incentive campaigns.

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Strategic targeting of DeFi Protocol Users and Perpetual Traders maximized campaign relevance and engagement. Blockchain-Ads' platform enabled precise audience segmentation that directly supported Palmswap's fundraising objectives. The combination of behavioral targeting and structured incentives delivered exceptional results for presale.

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