Palmswap Case Study

1,243

Total Conversions

$1,800,000

Presale Volume

$120.74

Cost Per Acquisition

33.3x

Return on Ad Spend

Company

Palmswap

Industry

Decentralized Finance

Duration

90 Days

Budget

Objective

Strategic behavioral targeting and tiered incentives drove presale engagement and momentum.

Campaign Overview

Palmswap is a decentralized finance (DeFi) platform, a Perp Dex, aiming to revolutionize the crypto trading experience. The project needed to raise substantial initial liquidity and attract a large investor base for their presale and Token Generation Event (TGE). By leveraging Blockchain-Ads' advanced targeting capabilities and multi-phase campaign strategy, Palmswap successfully raised millions in liquidity during presale and market cap while attracting over 400,000 whitelist entries.

Strategy

Audience Targeting: Targeted DeFi Protocol Users and Perpetual Traders interested in Investing, focusing on Token Hodlers: BTC for audiences actively seeking advanced derivatives platforms.
Incentive Structure: Implemented tiered discount system offering up to 75% reduction from TGE price for early investors.
Referral Program: Provided 5% token bonus for users who invited other investors, encouraging viral growth.
Retargeting Strategy: Converted whitelist members into presale investors through time-sensitive incentives and personalized messaging.

The campaign executed a two-phase approach, beginning with presale sign-ups and whitelist entries, followed by strategic retargeting to convert passive interest into active presale investments.

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Results

The campaign achieved remarkable outcomes:

Over 100,000 entries in the Gleam campaign and presale whitelist, which exceeded initial expectations.
$1,800,000 liquidity raised during the 7-day presale window.
$5,000,000 market cap achieved at TGE.

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Inactive-State

Active State

Why It Worked

Targeting DeFi users and perpetual traders ensured ads reached qualified audiences seeking derivatives platforms.
Tiered discounts and referral bonuses created competitive urgency driving presale participation rates.
Strategic retargeting converted whitelist members into investors through time-sensitive incentive campaigns.

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Conclusion

Strategic targeting of DeFi Protocol Users and Perpetual Traders maximized campaign relevance and engagement. Blockchain-Ads' platform enabled precise audience segmentation that directly supported Palmswap's fundraising objectives. The combination of behavioral targeting and structured incentives delivered exceptional results for presale.

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