Defiway Case Study

12,271

Total Conversions

$3.26

Cost Per Acquisition

$40,000

Ad Spend

2.5x

Return on Ad Spend

Company

Defiway

Campaign Type

Acquisition of new users for a DeFi Bridge

Industry

Bridging Platform

Case Timeline

90 days

Strategy

Targeted DeFi Protocol Users and Bridge Users alongside Token Swappers interested in Personal Finance and Investing for optimal cross-chain trading acquisition.

Campaign Overview

Defiway Exchange and Bridge is a platform offering cross-chain bridging and token swapping services in the competitive DeFi landscape. The platform wanted to attract new traders and increase trading volume. Defiway launched an advertising campaign aimed at expanding their user base and increasing platform activity with a focus on cost-effective cross-chain trader acquisition.

Strategy

Audience Targeting: Targeted DeFi Protocol Users and Bridge Users alongside Token Swappers interested in Personal Finance and Investing to reach experienced cross-chain traders seeking low-fee bridging solutions.
Value Proposition Messaging: Emphasized 0.2% commission rates and multi-chain support to differentiate from high-fee competitors.
Cross-Chain Optimization: Focused campaigns on users with multiple blockchain interactions seeking efficient bridging alternatives.

The campaign team also used compelling hooks to highlight Defiway's unique value propositions:

Improved cross-chain bridging with only 0.2% commission
Support for multiple blockchains, including Base and Tron
One-click swaps across chains
Quick and easy swaps with no KYC requirements

These messages emphasized the platform's ease of use, low fees, and diverse blockchain support, appealing to both experienced traders and newcomers to the DeFi space.

Results

Defiway achieved a 2.5x return on ad spend while running a remarkably successful campaign with 12,271 new users onboarded

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Inactive-State

Active State

Why It Worked

DeFi Protocol User Targeting: Reached active DeFi users familiar with cross-chain transactions and protocol interactions, ensuring qualified trader acquisition.
Bridge User Optimization: Targeting Bridge Users captured frustrated users seeking better cross-chain solutions, driving 2.5x return on investment.
Personal Finance Interest Alignment: Token Swappers interested in Personal Finance attracted cost-conscious traders seeking efficient bridging for portfolio management.

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Conclusion

The campaign for Defiway Exchange and Bridge demonstrated effective DeFi audience targeting through strategic behavioral segmentation and competitive positioning. Precise audience targeting through DeFi Protocol Users and Bridge Users enabled exceptional cost efficiency and qualified trader acquisition. The positive ROI within 90 days underscores effective cross-chain trading platform growth strategies in competitive DeFi markets.