Virtual Versions

Virtual Versions needed to build genuine community recognition among crypto-native gamers and convert that awareness into token purchase action. All of this within a fixed 90-day window aligned to a specific IDO launch date. Three obstacles defined what that required: 

• Sequenced conversion goal: Token purchase requires prior brand familiarity. Cold audiences cannot be converted directly to token buyers without first understanding the platform's AI avatar proposition and gaming roadmap.
• Competitive IDO environment: Multiple Web3 gaming tokens launched in the same period. Communicating Virtual Versions' DAO Maker and Bybit backing required reaching audiences who already understood what those partnerships signalled about project credibility.
• Launch date dependency: The September 12 go-live date created a hard deadline. Community scale and token purchase intent both needed to peak simultaneously at launch.

Google and Meta restricted token IDO advertising, and broad gaming audiences lacked the on-chain context to evaluate an AI avatar platform backed by DAO Maker. Virtual Versions required a platform to connect with verified Web3 gamers and convey IDO credibility effectively. Blockchain-Ads provided that through four capabilities:

• Web3 Gaming and Blockchain Gaming audience segments: Blockchain-Ads reached users with verified on-chain gaming activity. This ensured audiences already understood NFT ownership and token mechanics before encountering the Virtual Versions proposition.
• RPG, MMO, and Play2Earn interest targeting: Dedicated gaming interest segments extended reach to narrative-driven gamers and mobile Play2Earn participants. This matched the platform's dual positioning across high-production and casual gaming audiences.
• Sequential campaign architecture: The platform supported a three-phase structure across brand awareness, community nurturing, and token conversion. Distinct creatives and objectives ran against the same audience pool across the 90-day window.
• Crypto-native publisher inventory: Ads ran in environments where DAO Maker and Bybit co-branding carried immediate credibility. IDO launch date urgency messaging landed with audiences already familiar with token launch mechanics.

• New token holders acquired: 3,000+ across a 90-day campaign window.
• CPA: $19.05 per new token holder.
• Total token sales: $200,000+ across the campaign window.
• Launch day performance: $40,000+ in purchases within minutes of IDO opening.
• Token price performance: 5x increase from IDO launch to campaign completion.
• ROAS: 3.5x on total token sales against ad spend.
• CTR: 1.68% blended across all display placements, above Web3 display benchmark.

The campaign launched across Web3 Gamers, Blockchain Gaming Users, and RPG and MMO interest segments simultaneously. Five creative angles entered the market:

• A product angle leading with AI Virtual Avatars and a Don't Miss Out, Join Now CTA
• A scale and vision angle leading with for every person on the planet
• An IDO hype angle leading with the biggest IDO of 2023 and the biggest launch of the year
• A launch date urgency angle specifying Live September 12 with a Join Now CTA
• A credibility angle leading with Backed by DAOMaker with DAO Maker and Bybit co-branding

All angles ran at equal weight to build brand recognition across the target segments and generate initial community entry volume.

Web3 Gamers and Blockchain Gaming Users outperformed broader interest segments on engagement and community entry. This confirmed that verified on-chain gaming behaviour was the strongest predictor of token purchase intent. The credibility and IDO hype angles drove the strongest engagement among these segments. DAO Maker and Bybit backing served as the primary trust signal for users evaluating a new token. The launch date urgency angle gained traction as September 12 approached. The Live September 12 creative accelerated community entry from users who had been in consideration since Phase 1.

The final phase concentrated spend behind the credibility and launch date angles targeting Web3 Gamers and Blockchain Gaming Users. Retargeting activated against users who had engaged with Phase 1 and 2 creatives but had not yet purchased VV tokens. The September 12 launch delivered $40,000+ in token purchases within minutes of IDO opening. The 90-day campaign closed with 3,000+ new token holders, $200,000+ in total token sales, a CPA of $19.05, and a 5x token price increase from IDO launch to campaign completion.