Virtual Versions Case Study
Campaign Overview
Virtual Versions was one of the top 3 IDOs for the last bull run and a pioneering platform in the gaming space. They chose Blockchain-Ads for their marketing campaign to get more users and token buy pressure. This case study highlights how Virtual Versions leveraged the platform's advanced targeting capabilities and personalized messaging strategies to sell VV tokens.
Strategy
Virtual Versions executed a comprehensive three-phase campaign over 90 days to drive token sales and establish market leadership in Web3 gaming:
- Brand Awareness Phase: Built initial recognition and reach among target demographics through strategic positioning campaigns.
- Community Nurturing Phase: Developed engaged user base through tailored content and interactive experiences designed to build trust.
- Audience Targeting Strategy: Targeted Web3 gamers and blockchain gaming users interested in PC/Console gaming and RPG & MMO for audiences invested in high-production narrative adventures, while reaching play-to-earn gamers passionate about mobile gaming to capture the growing casual crypto gaming market.
- Token Conversion Phase: Leveraged built relationships and market positioning to drive direct token purchase actions and maximize ROI.
The strategic approach aligned with crucial pillars for successful IDOs, especially during challenging market conditions, focusing on sustainable community growth rather than short-term speculation.
Results
- Token Price Performance: 5x token price increase from IDO launch to campaign completion
- Token Sales: $40k+ in purchases within minutes of launch, $200,000+ over the course of the campaign
- Total Conversions: 3,000+ new token holders at $19.05 CPA
- Brand Recognition: Built a loyal Web3 gaming audience and established VV as a gaming leader
- Engagement: Achieved 1.68% CTR (above Web3 benchmarks)
- ROAS: 3.5x return on ad spend
Execution
- Strategic gaming targeting reached crypto-savvy players primed for high-quality Web3 gaming investments.
- Multi-phase approach built genuine community engagement before driving token purchase conversion actions effectively.
- RPG and MMO interest targeting aligned perfectly with Virtual Versions' narrative-driven gaming platform positioning.
Insights & Learnings
Virtual Versions' success demonstrates the power of strategic audience targeting in Web3 gaming marketing campaigns. The multi-phase approach created sustainable community growth while achieving immediate token sales objectives. Strategic gaming audience selection proved essential for long-term platform success and market positioning.
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