NEAR NFT Marketplace Case Study
Used precise on-chain tracking and Web3 targeting, generating $5M in sales and 12,000+ collectors
Paras is an NFT marketplace on the NEAR blockchain specializing in collectible cards. Looking to scale their NFT sales, Paras needed to specifically target NEAR token holders with proven interest in NFTs and track on-chain transactions occurring outside their website. Using Web3 targeting features on Blockchain-Ads networks to launch a promotional campaign became essential. The result was a highly effective campaign that generated massive NFT sales, new collectors, and thousands of unique visitors.
Campaign Overview
Paras's primary objective was to boost NFT sales and attract serious collectors while expanding their user base on the NEAR blockchain. The campaign ran for 90 days with an advertising budget of $90,000, leveraging wallet-based targeting to reach active NEAR users.
Strategy
- Custom Audiences: Building tailored audiences based on NEAR wallet holders with recent on-chain activity, high transaction frequency, and NFT purchase history.
- Crypto Portfolio Targeting: Focusing on users with large portfolios, particularly those holding NEAR tokens and other NFT-related assets.
- Web3 Audience Targeting: Leveraging pre-built audiences of NEAR holders, NFT collectors, Web3 natives, and high-value players.
- On-Chain Tracking & Reporting: Paras measured results by tracking actual NFT sales on the NEAR blockchain using Web3-based pixel tracking via Blockchain-Ads.
Results
- $5,000,000 in NFT sales (within 30 days): A remarkable jump from initial $40,000 sales figures.
- 12,000+ new collectors: Proven interest in building robust NFT portfolios on NEAR.
- 300,000 unique website visitors: Evidence of expanded brand awareness and interest.
This surge in transaction volume aligned with NEAR's broader push to achieve 10 million wallets within 90 days, highlighting the growing importance of this blockchain.
Why It Worked
- Granular wallet targeting: By focusing on NEAR wallets and analyzing NFT trading behaviors, Paras ensured every impression reached potential buyers.
- On-chain attribution: Relying on transactions recorded directly on the NEAR blockchain eliminated common conversion tracking obstacles found in Web2.
Conclusion
Paras demonstrated that a hyper-targeted campaign using wallet-level insights can unlock exponential NFT sales growth. With $5 MILLION in monthly volume and 12,000 new collectors in just 90 days, the NEAR NFT Marketplace established a powerful precedent for how on-chain strategies can dramatically boost sales in emerging Web3 ecosystems.
Success Stories
What success looks like
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