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Blockchain & Crypto

Raremint Case Study

Raremint achieved 5x ROAS selling 1,000+ NFTs through strategic gaming and collector-focused targeting campaigns.

Raremint
5x
Total NFTs Sold
$255,000
Total Revenue
$42.38
Cost Per NFT Mint
1,203
Return on Ad Spend
Campaign Type
Token Holder Acquisition Campaign
industry
Blockchain & Crypto
Duration
90 Days
Total Ad Spend
NFT Collection
Key Markets
$51,000
Objective

Strategic targeting and optimized gaming campaigns generated over 1000 profitable NFT sales.

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About
Raremint

Campaign Overview

Raremint is a platform specializing in sports and Pokémon trading card NFT collections. They faced challenges in reaching a wider audience of NFT enthusiasts and achieving profitable advertising performance for their NFT mints. Leveraging Blockchain-ads' advanced targeting technologies, Raremint successfully ran a campaign that achieved an enormous amount of NFT mints within a 90-day period.

Strategy

  • Audience Targeting: Targeted Mobile gamers and Web3 gamers interested in PC/Console Gaming and RPG & MMO for audiences invested in high-production narrative adventures, while focusing on High Net Worth Individuals to ensure sufficient purchasing power for premium NFT collections.
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  • Content Strategy: Developed dual-focus creative campaigns highlighting both Sports NFTs and Pokémon TCG collections to appeal to diverse collector interests.
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  • Optimization Framework: Implemented systematic A/B testing across ad creatives, messaging, and audience segments over 90 days to maximize conversion efficiency.

Campaign Results

  • Massive NFT Sales: Over 1000 Unique NFTs Sold
  • ROAS: 5x Return on Ad Spend
  • Ramp-up Time: 90 days to achieve consistent profitability

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Selected Ad Examples

Campaign Strategy

  • Gaming-focused targeting connected with collectors passionate about narrative-driven experiences, driving premium NFT purchases and 5x ROAS.
  • High Net Worth Individual targeting ensured ads reached qualified buyers with sufficient liquidity for multiple NFT acquisitions.
  • Systematic A/B testing refined messaging for gaming collectors, reducing acquisition costs to $42.38 per NFT mint.

Blockchain-Ads' precision targeting helped Raremint achieve exceptional 5x ROAS and $42.38 CPA within 90 days. Strategic gaming audience selection enabled profitable NFT collection marketing with consistent, scalable results. This case demonstrates how targeted gaming demographics drive successful NFT collection campaigns.

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