Raremint Case Study

1,203

Total NFTs Sold

$51,000

Total Investment

$42.38

Cost Per NFT Mint

Return on Ad Spend

Company

Raremint

Industry

NFT Collection

Duration

90 Days

Budget

Objective

Strategic targeting and optimized gaming campaigns generated over 1000 profitable NFT sales.

Campaign Overview

Raremint is a platform specializing in sports and Pokémon trading card NFT collections. They faced challenges in reaching a wider audience of NFT enthusiasts and achieving profitable advertising performance for their NFT mints. Leveraging Blockchain-ads' advanced targeting technologies, Raremint successfully ran a campaign that achieved an enormous amount of NFT mints within a 90-day period.

Strategy

Audience Targeting: Targeted Mobile gamers and Web3 gamers interested in PC/Console Gaming and RPG & MMO for audiences invested in high-production narrative adventures, while focusing on High Net Worth Individuals to ensure sufficient purchasing power for premium NFT collections.
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Content Strategy: Developed dual-focus creative campaigns highlighting both Sports NFTs and Pokémon TCG collections to appeal to diverse collector interests.
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Optimization Framework: Implemented systematic A/B testing across ad creatives, messaging, and audience segments over 90 days to maximize conversion efficiency.

Results

Massive NFT Sales: Over 1000 Unique NFTs Sold
ROAS: 5x Return on Ad Spend
Ramp-up Time: 90 days to achieve consistent profitability

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Inactive-State

Active State

Why It Worked

Gaming-focused targeting connected with collectors passionate about narrative-driven experiences, driving premium NFT purchases and 5x ROAS.
High Net Worth Individual targeting ensured ads reached qualified buyers with sufficient liquidity for multiple NFT acquisitions.
Systematic A/B testing refined messaging for gaming collectors, reducing acquisition costs to $42.38 per NFT mint.

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Conclusion

Blockchain-Ads' precision targeting helped Raremint achieve exceptional 5x ROAS and $42.38 CPA within 90 days. Strategic gaming audience selection enabled profitable NFT collection marketing with consistent, scalable results. This case demonstrates how targeted gaming demographics drive successful NFT collection campaigns.