Raremint

Raremint, a platform specializing in Sports and Pokemon Trading Cards NFT collections, sought to enhance their advertising performance and reach a wider audience of NFT enthusiasts. The marketing team used the blockchain-ads Web3 targeting technologies to achieve remarkable results in their advertising campaigns.

Campaign Overview

The primary goal of Raremint's campaign was to run profitable ads for their Sports NFT Collection, with a focus on achieving a high return on ad spend (ROAS) and a low cost per acquisition (CPA) for NFT mints. The campaign duration was set at 90 days to allow for thorough testing and optimization.

Strategy

Raremint optimized their campaign using the blockchain-ads web3 targeting features. They used advanced targeting options, including:

• Web3 Audiences Targeting: The campaign was targeted to ETH holders, NTF collectors, Web3 Natives, NFT Whales, and NFT Marketplaces.
• Wallet Targeting: specifically wallets that interact with, including Metamask, Trust, and Coinbase.
• Chain Targeting: Optimized to targe profiles using Ethereum, Polygon, and Solana.
• Portfolio Balance Analysis: Wallets with over $10,000 in balance.

‍Raremint implemented other strategies to ensure the success of their campaign, including:

• A/B Testing: The performance team conducted extensive A/B testing on ad creatives, messaging, and hooks to optimize campaign performance.
• ‍Targeted Expansion: Initially focusing on Sports NFTs, the campaign later expanded to include other NFT niches, such as Pokemon TCG NFTs.

Results

The campaign achieved exceptional results for Raremint:

• ROAS: 5x Return on Ad Spend
• CPA: $42.38 Cost Per Acquisition for NFT mints
• Ramp-up Time: 90 days to achieve consistent profitability

These metrics demonstrate the effectiveness of the targeted Web3 advertising approach in reaching and converting the right audience for Raremint's NFT collections.

Why it Worked

The success of Raremint's campaign can be attributed to several factors:

• Precise Targeting: Web3 Cookie technology targeted NFT collectors and enthusiasts precisely.
• Optimization Period: The 90-day ramp-up allowed campaign strategy testing and refinement.
• Diverse NFT Portfolio: Expanding from Sports NFTs to Pokemon TCG NFTs increased campaign appeal and reach.
• ‍Advanced Web3 Features: Blockchain-specific targeting lets the campaign target Web3 users by activity and preference.

Conclusion

Blockchain-ads' Web3 targeting features and extensive Web3 Native publisher network helped Raremint achieve a 5x ROAS and $42.38 CPA for NFT mints in 90 days. The case study shows that Web3 advertising platforms can connect NFT collections with their target audience, resulting in consistent and profitable results.

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