Raremint Case Study
Strategic targeting and optimized gaming campaigns generated over 1000 profitable NFT sales.
Campaign Overview
Raremint is a platform specializing in sports and Pokémon trading card NFT collections. They faced challenges in reaching a wider audience of NFT enthusiasts and achieving profitable advertising performance for their NFT mints. Leveraging Blockchain-ads' advanced targeting technologies, Raremint successfully ran a campaign that achieved an enormous amount of NFT mints within a 90-day period.
Strategy
- Audience Targeting: Targeted Mobile gamers and Web3 gamers interested in PC/Console Gaming and RPG & MMO for audiences invested in high-production narrative adventures, while focusing on High Net Worth Individuals to ensure sufficient purchasing power for premium NFT collections.
- Content Strategy: Developed dual-focus creative campaigns highlighting both Sports NFTs and Pokémon TCG collections to appeal to diverse collector interests.
- Optimization Framework: Implemented systematic A/B testing across ad creatives, messaging, and audience segments over 90 days to maximize conversion efficiency.
Results
- Massive NFT Sales: Over 1000 Unique NFTs Sold
- ROAS: 5x Return on Ad Spend
- Ramp-up Time: 90 days to achieve consistent profitability
Execution
- Gaming-focused targeting connected with collectors passionate about narrative-driven experiences, driving premium NFT purchases and 5x ROAS.
- High Net Worth Individual targeting ensured ads reached qualified buyers with sufficient liquidity for multiple NFT acquisitions.
- Systematic A/B testing refined messaging for gaming collectors, reducing acquisition costs to $42.38 per NFT mint.
Insights & Learnings
Blockchain-Ads' precision targeting helped Raremint achieve exceptional 5x ROAS and $42.38 CPA within 90 days. Strategic gaming audience selection enabled profitable NFT collection marketing with consistent, scalable results. This case demonstrates how targeted gaming demographics drive successful NFT collection campaigns.
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