Çalıştırma Bileşeni

Compound needed to drive qualified DeFi users to complete specific on-chain actions, thereby bridging USDC to Arbitrum and borrowing on Compound V3. All of this through a time-limited 60-day incentivised quest, requiring audiences with the right assets, protocol knowledge, and cross-chain experience to convert.

Three challenges made that difficult:

• Audience specificity: The quest required users to hold ETH or USDC, understand cross-chain bridging mechanics, and be comfortable executing multi-step DeFi transactions. General crypto audiences could not complete the required actions.
• Short campaign window: The 60-day timeframe required immediate audience qualification and zero wasted spend on users unlikely to complete the full quest flow.
• Multi-step conversion: The campaign needed users who would progress from ad click through wallet connection, USDC bridging, and Compound V3 borrowing. Thus, a longer conversion chain than a simple sign-up.

Standard display networks could reach crypto audiences but not verified on-chain users with active DeFi protocol history and cross-chain bridge transaction experience. Compound needed users already holding USDC or ETH who had previously interacted with lending and bridging protocols. Interest-based platforms had no reliable signal for DeFi protocol depth or cross-chain wallet activity.

Blockchain-Ads provided the targeting precision the quest campaign demanded through three capabilities:

• On-chain wallet targeting: Campaigns reached ETH holder and DeFi-active wallets with verified lending protocol and bridge transaction history, not interest proxies.
• DeFi publisher inventory: The network covered lending protocol, yield farming, and cross-chain DeFi publisher environments where Compound's target audience was already active.
• Quest-optimised campaigns: Targeting was structured to drive qualified quest starters most likely to complete all required on-chain steps within the 60-day window.

• Toplam Dönüştürücüler: 3,058
• Kampanya Süresi: 20 gün
• Hacim Artışı: %400
• Edinme Başına Maliyet: 9.81$

• DeFi Protokolü Mükemmellik Hedefleri: Aktif DeFi protokolü kullanıcılarına, örneğin katılımcıların platformlarına ve verimli tarım fırsatlarına ulaşmasını sağladı.
• Varlık Sahibi Hassasiyeti: ETH ve stablecoin sahiplerinin hedeflerini, zincirleri arasındaki satın alma işlemleri ve protokollere katılım için gerekli varlıklara sahip olduklarını garanti ediyor.
• Görev Stratejisini Geliştirin: Ödül tabanlı kampanyalar, birden fazla zincirli uzun vadeli protokol katılımı ve topluluk katılımı, kullanıcı eylemlerinin nedenlerini anında oluşturdu.

Compound'un kullanıcı zincirleri kampanyası, hedef kitle stratejisi ve katılımı teşvik eden DeFi protokolünün pazarlamasını etkili bir şekilde gösterir. DeFi protokolü kullanıcılarının ve varlık sahibinin segment kombinasyonu, protokol toplulukları oluşturan olağanüstü dönüşüm oranları sağladı. Bu yöntem, DeFi platformlarının, kullanıcı teşvik protokolünün hedeflerine uyumlu hale getirdiği hedeflenen kampanyalar, sanatın önemli ölçüde sağladığını kanıtlıyor.

The campaign concentrated spend on the scarcity and quest completion angles across verified DeFi-active and cross-chain bridge wallet segments globally. Retargeting layers re-engaged users who had clicked through to the Layer3 quest page without completing all required steps. The scarcity creative, "Act Fast: Rewards Running Out," drove the highest retargeting conversion rate among users already inside the quest funnel. The retargeting layer delivered the majority of the campaign's quest completions in the final two weeks.