Compound Case Study
Campaign Overview
Compound, a leading DeFi lending platform, launched a targeted campaign to boost USDC bridging activity on Arbitrum network through strategic user acquisition. Working with AlphaGrowth.io, they implemented a comprehensive strategy to drive qualified DeFi users to their Layer 3 Quest platform with compelling reward incentives.
Strategy
The multi-chain DeFi acquisition strategy encompassed:
- Audience Targeting: Targeted DeFi protocol users and bridge users interested in investing to reach experienced DeFi participants actively seeking yield opportunities across multiple chains.
- Asset-Based Targeting: Focused on ETH token holders and stablecoin holders to capture users with relevant digital assets for cross-chain bridging activities.
- Strategic Messaging: Developed compelling campaign hooks including "Bridge USDC via Wormhole to Earn Rewards" and "Elevate your DeFi Rewards with Compound Quests" to drive immediate action.
- Cross-Chain Optimization: Emphasized multi-chain opportunities targeting users active across Ethereum, Arbitrum, and Optimism ecosystems for maximum protocol engagement.
This precision targeting approach enabled effective user acquisition while optimizing campaign ROI through qualified DeFi participant reach.
Results
- Total Conversions: 3,058
- Campaign Duration: 20 days
- Volume Increase: 400%
- Cost Per Acquisition: $9.81
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Execution
- DeFi Protocol Targeting Excellence: Reaching active DeFi protocol users ensured qualified participants familiar with lending platforms and yield farming opportunities.
- Asset-Holder Precision: Targeting ETH and stablecoin holders guaranteed users possessed necessary assets for cross-chain bridging activities and protocol participation.
- Incentivized Quest Strategy: Reward-based campaigns motivated immediate user action while building long-term protocol engagement and community participation across multiple chains.
Insights & Learnings
Compound's cross-chain user acquisition campaign demonstrates effective DeFi protocol marketing through strategic audience targeting and incentivized participation. The combination of DeFi protocol users and asset holder segments enabled exceptional conversion rates while building engaged protocol communities. This approach proves DeFi platforms can drive significant volume growth through targeted campaigns that align user incentives with protocol objectives.
Reach 12M+
Engaged Web3 users across 10,000+ websites and 37 blockchains.
Success Stories
What success looks like
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125,000
Users
Coinbase onboarded 3,896 traders in 30 days and 31k overall, through geo-targeting Southeast Asia and compelling ad hooks, at an average CPA of $20.08.
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3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
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25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
65,000
Wallet Connections
65,000+ wallet connections | $15 cost per connection | 9.8× return "65,000+ new wallet connections across global markets"
42,000
Developers onboarded
42,000 developers onboarded | $8.5M+ ecosystem growth "42,000 developers onboarded to Base ecosystem"
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8,000
Active Users
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Get Started Now
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