NGRAVE Case Study

• Total Conversions: 1,167 wallet purchases
• Total Reach: 29,451 qualified website visitors
• Conversion Rate: 3.96% from website visit to completed purchase
• Cost Per Acquisition: $42.84 per wallet sale
• Return on Ad Spend: 3.4× return based on order value and GRAPHENE accessory sales

‍

• Retargeting Strategy: Sequential messaging moved users from awareness to purchase through progressive security feature demonstrations and comparison content against alternative hardware wallets.
• Campaign Optimization: Real-time performance monitoring adjusted targeting parameters to maximize conversion rates across high-value crypto holder and security-focused investor segments.
• Tracking & Measurement: Server-side conversion tracking integrated with NGRAVE's e-commerce platform, supplemented by pixel-based attribution using last-click model with 7-day conversion window.
• Anti-Fraud Validation: Implemented fraud detection protocols with invalid traffic threshold maintained below 2% throughout campaign duration.

• Security Messaging Wins Premium Conversions: EAL7 certification and air-gapped technology messaging converted 3.96% of visitors at premium price points versus generic wallet feature advertising.
• Hardware Wallet Segment Delivers Higher Quality: Hardware Wallets segment generated 2.3× higher conversion rates and $127 higher average order values compared to broad Crypto Holders targeting.
• In-App Wallet Placements Drive Conversions: Wallet app inventory generated 28% of conversions despite 15% budget allocation, indicating high purchase intent among active asset managers.
• Comparison Content Accelerates Purchase Cycles: Retargeting ads comparing NGRAVE to Ledger and Trezor reduced average time-to-purchase from 12 days to 6 days for exposed users.
• Crisis Timing Amplifies Security Messaging: Campaign launch post-exchange incidents resulted in 64% higher click-through rates on security-focused creatives versus pre-crisis performance benchmarks.