BONK

BONK needed to drive high-volume engaged traffic to its content funnel across US, Canadian, and global crypto audiences while rapidly reducing the cost per engaged visit as the campaign scaled. Three obstacles shaped how that had to happen:

• Audience targeting precision: Meme coin campaigns require crypto-native audiences with active trading intent, not general finance interest segments.
• CPA efficiency at scale: Early manual targeting established reach but needed optimisation to bring cost per engaged visit down before global expansion.
• Creative credibility: A financial news native format had to hold attention across both geo-specific and worldwide audiences without losing the meme coin momentum angle.

Crypto token advertising is restricted on Google and Meta across the US and most global markets. Blockchain-Ads gave BONK a path to verified crypto-active audiences at the volume its traffic objective demanded, with the targeting infrastructure to improve efficiency at each phase of the campaign Four capabilities drove that outcome: 

• Web3 audience targeting: Campaigns reached wallets with verified on-chain activity, not modelled finance interest proxies.
• Native format access: Native placements across crypto and financial content sites matched the editorial framing of the BONK breakout creative.
• Behavioral targeting layer: Phase 2 added a behavioral audience refinement on top of manual targeting, driving the CPA from $12.98 to $2.37.‍
• Automated global scaling: Phase 3 switched to automated targeting for worldwide reach, reducing CPA further to $2.13.

• CPA reduction from Phase 1 to Phase 3: 84%.
• Blended CPA: $2.51 across 24,410 total engaged visits.
• Impressions: 6.5M+ delivered across native formats.
• Blended CTR: 0.43% across all campaigns.
• Blended CPC: $2.17.

Three campaigns launched within three days of each other in Month 1. The first campaign ran manual targeting across the US and Canada. The creative led with two angles in parallel. The breakout angle framed BONK as a stock analysts were watching ahead of a market move. The meme stock angle positioned BONK as driving new revenue for a newly listed company. Both angles used a financial news native format to reach crypto-adjacent audiences scanning for emerging opportunities. This phase delivered 544 engaged visits at a $12.98 CPA.

A behavioral targeting layer activated on the US market in parallel with Phase 1. The same creative angles ran against a refined audience of users with demonstrated crypto and financial content behaviour. The behavioral refinement compressed CPA from $12.98 to $2.37 while scaling volume to 13,086 engaged visits across 3.4M impressions. The breakout and meme stock angles both held performance without a creative refresh across this phase.

Automated targeting launched a worldwide campaign using the same creative family. The meme stock and top BONK angles ran across global crypto and financial content inventory. Automated optimisation identified the highest-converting placements across worldwide geos and delivered 10,780 engaged visits at a $2.13 CPA. CPA across the full campaign reduced by 84% from Phase 1 to Phase 3. The campaign closed with 24,410 total engaged visits at a blended CPA of $2.51.