1inch

1inch needed to drive qualified web traffic and brand awareness across a wide set of global markets during a platform rebranding period, without access to mainstream paid channels. Four challenges defined the scope of what that required:

• Platform advertising restrictions: Google and Meta restrict DeFi and crypto product advertising in most of 1inch's key markets.
• Broad geo reach required: The campaign needed to perform across 57 countries simultaneously, spanning Europe, Asia-Pacific, North America, and the Middle East.
• Web3-native audience targeting: Reaching active on-chain users required more than interest-based proxies available on mainstream DSPs.
• Rebranding context: Traffic had to land on updated brand messaging during a live rebranding cycle, making creative relevance critical.

Mainstream paid acquisition was not an option for 1inch in most of its target markets. Google and Meta enforce broad restrictions on DeFi protocol advertising, blocking access to high-intent crypto audiences at scale. 1inch needed a channel with verified Web3 inventory and the geo flexibility to activate across 57 markets in a single campaign. Blockchain-Ads provided that through four capabilities:

• On-chain audience access: Blockchain-Ads reached DeFi-active wallets directly, not through interest categories.
• Global crypto publisher network: The network provided display inventory across crypto and DeFi content sites in all 57 target markets.
• CPC-based efficiency: The campaign ran on CPC bidding, keeping cost discipline tight against a traffic objective.
• DeFi vertical expertise: Blockchain-Ads operates natively in the DeFi space, with publisher relationships and targeting infrastructure built for protocols like 1inch.

• Impressions: 2M+ delivered across 57 markets in October 2025.
• Clicks: 7,920 total clicks driven to the 1inch swap interface.
• CPC: $1.26 average cost per click across the full campaign.
• CTR: 0.36% blended across all display placements.

The campaign launched across the full 57-market geo pool using display format. A single animated GIF creative ran with the message "Top rates at 1inch.com," directing users to the swap interface. The objective was to establish delivery baselines and identify which markets returned the strongest click engagement at the lowest CPC.

Spend was concentrated into markets returning the strongest CTR signals from Phase 1. A second creative angle was introduced, leading with "Swap as 1inch" and foregrounding the brand identity during the rebranding cycle. The two angles ran in rotation to identify which message drove stronger engagement from DeFi-active audiences.

Budget was consolidated into the top-performing markets and the strongest creative. Display inventory was focused on crypto and DeFi publisher environments where the 1inch audience was most active. The campaign delivered its remaining budget at stable CPC and wound down once the awareness objective was met.