Rubic Finance Case Study
Campaign Overview
Rubic, a decentralized finance (DeFi) platform, offers cross-chain swaps and multi-chain routing for crypto assets. Needing to acquire more users and grow their platform, Rubic leveraged Blockchain-Ads' advanced targeting tools and successfully attracted high-value users. The campaign was conducted over a 180-day period with a budget of $30,000. Rubic's agency partners used Blockchain-Ads to target users who were active participants in DeFi protocols.
Strategy
- Audience Targeting: Targeted DeFi Protocol Users and Token Swappers with interests in Investing and Wealth Management to reach sophisticated users familiar with yield optimization strategies.
- Cost Efficiency: Utilized cost-per-transaction pricing model to ensure ad spend tied directly to verified platform transactions, maximizing ROI and maintaining profitability.
- Multi-Chain Focus: Concentrated campaign efforts across Ethereum, BSC, and Polygon ecosystems to capture users active in high-traffic DeFi environments.
- Performance Optimization: Leveraged advanced analytics to identify and scale high-performing audience segments throughout the 180-day campaign period.
Results
The campaign delivered exceptional results with a cost per acquisition of $54.35, demonstrating highly efficient user acquisition and significantly boosting Rubic's platform metrics:
- +130% increase in Total Value Locked (TVL) on the Rubic platform
- +300% increase in transaction volume over the 180-day period
- 552 high-value users acquired with an average of 92 new users per month
- User Lifetime Value (LTV): $1,591, demonstrating strong return on investment from acquired users
- 29.3x ROAS: Outstanding returns with $878,232 in total revenue generated
These results reflect the effectiveness of Blockchain-Ads' advanced targeting, which enabled Rubic to attract and retain high-value users within the DeFi space.
Execution
- Targeting DeFi Protocol Users captured experienced traders familiar with cross-chain platforms, driving immediate engagement.
- Token Swappers audience delivered users already performing similar activities, ensuring high platform transaction conversion rates.
- Performance-based pricing aligned advertising costs with measurable platform growth, optimizing campaign efficiency and profitability.
Insights & Learnings
Rubic's campaign demonstrates the power of precise behavioral targeting in driving meaningful DeFi platform growth. Strategic audience selection combined with performance-based pricing delivered TVL and transaction volume increases. This success showcases how advanced targeting capabilities enable DeFi platforms to efficiently acquire high-value users.
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