Alpha Exchange Case Study

956

Total Conversions

$2.29M

Transaction Volume

$58.00

Cost Per Acquisition

40x

Return on Ad Spend

Company

Alpha Exchange

Industry

DeFi - DEX

Duration

90 Days

Budget

Objective

Acquired 956 new traders using targeted campaigns for Perpetual Traders and DeFi Protocol Users, generating $2.29M transaction volume.

Campaign Overview

AlphaExchange is a DEX platform from MDX Tech that wanted to attract high-value DeFi traders in a saturated market. To achieve this, AlphaExchange launched a precision-targeted global campaign using Blockchain-Ads' Web3 targeting technology. The team at MDX Tech had a primary objective of increasing the number of traders on the platforms. They ran the campaign for a 90-day period, with an Ad spend of $36,000.

Strategy

Audience Targeting: Targeted Perpetual Traders and DeFi Protocol Users interested in Forex & Trading and Investing for audiences seeking advanced leverage trading opportunities with institutional-grade returns.
‍
Platform Focus: Concentrated on BSC/ETH/Polygon ecosystems with active trading communities
‍
Competitive Intelligence: Leveraged smart contract interactions from top DEX competitors

The campaign strategy also included these campaign hooks:

"Become an ALPHA | TRADE 200X LEVERAGE WITH NO KYC"
"CRYPTO TRADING MADE EASY | INCREASE YOUR RETURN IN INVESTMENT WITH ALPHA EXCHANGE"
"ALPHA PRO PLATFORM IS NOW LIVE | TRADE 200X LEVERAGE ON OUR DEX"
"ALPHA TRADING PLATFORM | CRYPTO INCOME AT YOUR FINGERTIPS"

‍

Results

The campaign acquired 956 new traders while maintaining a $58 CPA with a $2400 LTV per trader.

‍

No items found.

Inactive-State

Active State

Why It Worked

Behavioral targeting identified high-LTV perpetual traders through wallet analysis and competitor interactions.
Adaptive messaging optimized leverage-focused ads achieving 38% above benchmark click-through rates continuously.
Real-time campaign adjustments leveraged $2400 LTV data for optimal trader acquisition efficiency.

‍

Launch Similar Campaign

Conclusion

MDX Tech successfully launched AlphaExchange through strategic DeFi trader acquisition and targeted messaging campaigns. Advanced behavioral targeting effectively attracted high-LTV perpetual traders to their decentralized leverage trading platform. The campaign demonstrated Blockchain-Ads' effectiveness in competitive DeFi sectors with sustainable trader acquisition.

‍