Redacted

Redacted needed to reach privacy-conscious DeFi investors who would commit capital to a $RED token presale. Simply put, a high-intent conversion requiring audiences with both verified on-chain behaviour and a demonstrated interest in financial privacy.

Four obstacles defined what that required:

• Platform restrictions: Google and Meta restrict token presale promotion and offer no compliant path to crypto-native audiences at scale.
• Niche audience: Redacted needed users at the intersection of DeFi protocol engagement, high-net-worth wallet behaviour, and privacy-first financial values, a segment interest-based targeting cannot isolate.
• Presale urgency: The 30-day window required fast audience qualification and minimal wasted spend on users unlikely to commit capital.
• Concept familiarity: On-chain private banking was an unfamiliar concept for most DeFi audiences, requiring creatives that established both the problem and Redacted's solution in a single impression.

Standard display networks could reach finance and crypto audiences but not verified on-chain users with DeFi transaction history and privacy-relevant wallet behaviour. Redacted needed users already active in DeFi who would recognise the privacy limitations of transparent blockchains and act on a solution. Interest-based platforms had no reliable signal for on-chain privacy behaviour or DeFi protocol engagement depth.

Blockchain-Ads provided that through four capabilities:

• On-chain wallet targeting: Campaigns reached DeFi-active wallets with verified protocol interaction history and high-net-worth wallet behaviour, not interest proxies.
• DeFi and crypto investor inventory: The network covered DeFi protocol, personal finance, and wealth management publisher environments where Redacted's target audience was already active.
• Presale-optimised campaigns: Targeting was structured to drive qualified presale token purchases within the 30-day window from day one.
• Global reach: The platform delivered verified privacy-focused and DeFi-active audiences across multiple regions without sacrificing targeting precision.

• 1,315 $RED token holders acquired across a 30-day global campaign.
• CPA: $22.81 per token holder acquired.
• Presale volume: $83,500 in $RED tokens sold.
• Average token purchase: $63.50 per converting investor.
• ROAS: 2.78x on $30,000 in ad spend.
• Impressions: 1M+ delivered globally across display formats.
• CTR: 1.39% blended across all formats.
• CPC: $2.10 blended across the full campaign.

The campaign launched globally across DeFi-active and high-net-worth wallet segments with display formats across desktop and mobile.

Four creative angles ran simultaneously:

• A direct token acquisition angle inviting users to get $RED now.
• A token launch angle announcing $RED is live.
• An anonymity angle positioning Redacted as the solution for 100% anonymous on-chain activity.
• An anonymous trading angle highlighting private on-chain trading as a core use case.

The objective was to identify which angle drove the lowest cost per presale conversion among DeFi protocol user and wealth management segments.

Data from Phase 1 identified the anonymity and anonymous trading angles as the strongest converters among DeFi-active wallet segments. The 100% anonymous solution angle outperformed the direct token acquisition angle on conversion rate among high-net-worth wallet segments already familiar with privacy limitations on transparent chains. Budget shifted toward these two creatives.

Two new angles were introduced:

• A private banking revolution angle positioning $RED as the infrastructure for a new era of confidential DeFi.
• An on-chain trading technology angle targeting technically sophisticated DeFi users.

The private banking revolution creative performed strongest among wealth management and personal finance segments.

The campaign concentrated spend on the anonymity and private banking revolution angles across verified DeFi and high-net-worth wallet segments globally. Retargeting layers re-engaged users who had clicked through to the presale page without completing a token purchase. The anonymity creative, "Finally a Solution for 100% Anonymous," drove the highest retargeting conversion rate among users already aware of the product but undecided on committing capital. The retargeting layer delivered the majority of the campaign's presale volume in the final week.