RealBlocks Case Study
Targeted high-net-worth crypto investors and traditional finance users with tokenized real estate opportunities, driving platform adoption through asset diversification messaging and blockchain security positioning.
Campaign Overview
RealBlocks, a blockchain real estate platform, tokenizes high-value properties for fractional ownership via blockchain. With a $1.35M budget over 60 days, it targeted crypto-wealthy investors in the UAE, Singapore, Hong Kong, and Germany, key markets for tokenized real estate growth.
Strategy
- Audience Targeting: Targeted High Net Worth Individuals with active wallets holding tokens, as well as retail investors and perpetual traders interested in personal finance investment and trading.
- Ad Creative Strategy: Developed premium visual content showcasing tokenized property portfolios, blockchain security features, and fractional ownership benefits to position real estate as an accessible crypto investment alternative.
- Brand Positioning: Emphasized regulatory compliance, asset backing, and traditional real estate stability combined with blockchain transparency to bridge conventional and digital investment approaches.
- Campaign Optimization: Implemented wealth-based targeting filters focusing on high-balance wallet holders while emphasizing low minimum investment thresholds for accessibility.
Results
- Total Conversions: 2,147 verified investor registrations
- Investment Volume: $11,200,000 in tokenized property investments
- Transaction Volume: 12,865 completed property token purchases
- Total Reach: 45.8 million impressions across finance and investment platforms
- Click-Through Rate: 3.7% across real estate investment campaigns
Execution
- Crypto-Wealth Targeting: Reaching Active Wallets and high-value Token Holders ensured campaigns reached investors with substantial portfolios seeking diversification, resulting in 73% completing first investments.
- Investment-Focused Messaging: Personal Finance and Investment/Trading segment targeting delivered audiences actively researching alternative investment opportunities, maximizing engagement with tokenized real estate concepts.
- Portfolio Diversification Positioning: Emphasizing real estate as crypto portfolio stabilizer and inflation hedge resonated with sophisticated investors, driving exceptional investment volume per user.
Insights & Learnings
RealBlocks' tokenized real estate campaign demonstrates effective crypto-native investor acquisition through strategic audience targeting and alternative investment positioning. The combination of wealth-based behavioral targeting and investment-focused messaging enabled exceptional capital raising while building engaged investor communities. This approach proves blockchain real estate platforms can bridge traditional and digital investment markets through comprehensive targeting strategies.
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