Achieved SOLD OUT status of METAMORPHOSES NFT collections
Used Web3 targeting and retargeting via Telegram to drive minting.
Concept2048, a premium fashion brand, launched an exclusive art NFT collection on the TON blockchain with a 0.2 ETH floor price. The brand wanted to build a strong Web3 community and brand awareness to help them sell their NFTs. By leveraging Blockchain-Ads to run targeted ads to TON wallet holders, Concept2048 successfully achieved sold-out status for their first, second, and third NFT collections while establishing a strong Web3 presence.
Campaign Overview
Concept2048 launched their first campaign on Blockchain-Ads with $15,000 in ad spend. The goal was to increase brand awareness in the Web3 space and effectively target ETH and TON wallet holders to ensure a successful NFT launch with a profitable return on ad spend (ROAS).
Strategy
- Web3 Audience Targeting: Used ready-made audiences of NFT collectors, ETH holders, DeFi users, blockchain technology enthusiasts, and TON wallet holders.
- Crypto Portfolio Targeting: Targeted users tagged as holding at least 0.2 ETH in value, ensuring they had sufficient funds for the NFT purchase.
- On-chain Targeting: Focused on users actively interacting with Ethereum and TON blockchains, particularly those who had high NFT transaction volumes in the last 30 days.
- Retargeting and Optimization: Retargeted users from the Telegram channel whitelist to the NFT Mint page. The team continuously optimized campaigns based on real-time analytics and user behavior.
Results
The Blockchain-Ads campaign delivered exceptional results for Concept2048:
- Achieved SOLD OUT status for their first, second, and third NFT collections
- Successfully filled their Telegram whitelist with qualified TON wallet holders
- Established a strong Web3 community and brand presence
Why It Worked
- Precise Value Targeting: Matched the 0.2 ETH floor price to users' portfolio capacity, ensuring ads reached buyers with sufficient funds.
- Cross-chain Targeting and Conversion: This helped the team successfully connect ETH holders to TON-based NFTs through targeted Telegram whitelist building.
- Strategic Retargeting: Using Blockchain-Ads' retargeting capabilities, the team was able to seamlessly move whitelisted users through the funnel from Telegram to the minting page, driving three consecutive collection sellouts.
Conclusion
This case study demonstrates the power of targeted Web3 advertising in launching successful NFT collections. By leveraging Blockchain-Ads' advanced targeting capabilities and optimization features, Concept2048 was able to overcome initial challenges and achieve remarkable results in their Web3 venture.
Success Stories
What success looks like
.png)
.svg)
.png)
.png)
.png)
.png)
