WORLD CUP AD CAMPAIGN OFFER
GOAL!
FIFA World Cup is coming.
Are your campaigns ready?
Get a 20% Ad Bonus + Free Media Plan
Claim Offer Now →
Blockchain & Crypto

Metamorphoses Case Study

Targeted behavioral strategy and retargeting ensured successful sellout of premium art NFT collections.

Metamorphoses
3 collections
Total Collections Sold Out
11,260
Total Whitelisted Users
$7.99
Cost Per Whitelisted User
6 months
Campaign Duration
Campaign Type
High-Value Art NFT Collection Sales on TON Blockchain
industry
Blockchain & Crypto
Duration
6 months
Total Ad Spend
Premium NFT Collection
Key Markets
$90,000
Objective

Targeted high-value individuals and crypto portfolio holders to drive strategic minting conversions.

Launch Similar Campaign

Request Access

About
Metamorphoses

Campaign Overview

Concept2048, a premium fashion brand, launched Metamorphoses, an exclusive art NFT collection on the TON blockchain with a 0.2 ETH floor price. The brand wanted to build a strong Web3 community and brand awareness to help them sell their NFTs. By leveraging Blockchain-Ads to run targeted campaigns to qualified crypto investors, Concept2048 successfully achieved sold-out status for their first, second, and third NFT collections while establishing a strong Web3 presence.

Strategy

  • Audience Targeting: Targeted High Net Worth Individuals and Token Hodlers: ETH interested in Personal Finance and Investing to reach qualified collectors with sufficient purchasing power for premium art pieces.
    ‍
  • Value-Based Segmentation: Focused campaigns on users with demonstrated crypto portfolio values exceeding the 0.2 ETH floor price requirement.
    ‍
  • Cross-Platform Optimization: Utilized strategic retargeting from Telegram whitelist building to NFT mint page conversion.
    ‍
  • Performance Analytics: Continuously optimized campaigns based on real-time user behavior and conversion data.

Campaign Results

The Blockchain-Ads campaign delivered exceptional results for Concept2048:

  • Achieved SOLD OUT status for their first, second, and third NFT collections
  • Successfully filled their Telegram whitelist with qualified TON wallet holders
  • Established a strong Web3 community and brand presence
Selected Ad Examples

Campaign Strategy

  • Strategic Wealth Targeting: High Net Worth targeting aligned with premium collection pricing and audience capacity.
  • Behavioral Portfolio Matching: ETH holders showed proven crypto investment behavior and collection purchasing power.
  • Cross-Platform Funnel Optimization: Telegram retargeting created seamless conversion paths from awareness to purchase completion.

Strategic targeting of qualified crypto investors delivered exceptional NFT collection performance results. Behavioral audience segmentation and cross-platform retargeting created sustainable sellout success patterns. This demonstrates precision targeting effectiveness for premium digital art collection launches.

Ready to scale like Metamorphoses?

Request access to Blockchain-Ads today and start launching high-performing campaigns of your own.

Request Platform Access

See More Case Studies like
Metamorphoses

How BONK Drove 24,410 Engaged Crypto Visitors and Cut CPA by 84% with Blockchain-Ads
How Evo.io Reduced Player Acquisition CPA by 50% Across a 5-Month Web3 Gaming Campaign with Blockchain-Ads
How pump.fun Acquired 4,200 Active Token-Trader Wallets at a $21 CPA with Blockchain-Ads
How Bybit Achieved 401% Increase in Sign Ups While Lowering CPA by 56% using Blockchain-Ads
Keystone acquired 1,217 wallet purchases with exceptional 6.63% conversion rates and strong average order value exceeding projections.
NGRAVE acquired 1,167 wallet purchases with strong conversion rates and premium average order value exceeding projections.
Request Access