Metamorphoses Case Study

3 collections

Total Collections Sold Out

11,260

Total Whitelisted Users

6 months

Campaign Duration

$15,000

Monthly Investment

Company

Metamorphoses

Industry

Premium NFT Collection

Duration

6 months

Budget

Objective

Targeted high-value individuals and crypto portfolio holders to drive strategic minting conversions.

Campaign Overview

Concept2048, a premium fashion brand, launched an exclusive art NFT collection on the TON blockchain with a 0.2 ETH floor price. The brand wanted to build a strong Web3 community and brand awareness to help them sell their NFTs. By leveraging Blockchain-Ads to run targeted campaigns to qualified crypto investors, Concept2048 successfully achieved sold-out status for their first, second, and third NFT collections while establishing a strong Web3 presence.

Strategy

Audience Targeting: Targeted High Net Worth Individuals and Token Hodlers: ETH interested in Personal Finance and Investing to reach qualified collectors with sufficient purchasing power for premium art pieces.
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Value-Based Segmentation: Focused campaigns on users with demonstrated crypto portfolio values exceeding the 0.2 ETH floor price requirement.
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Cross-Platform Optimization: Utilized strategic retargeting from Telegram whitelist building to NFT mint page conversion.
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Performance Analytics: Continuously optimized campaigns based on real-time user behavior and conversion data.

Results

The Blockchain-Ads campaign delivered exceptional results for Concept2048:

Achieved SOLD OUT status for their first, second, and third NFT collections
Successfully filled their Telegram whitelist with qualified TON wallet holders
Established a strong Web3 community and brand presence

No items found.

Inactive-State

Active State

Why It Worked

Strategic Wealth Targeting: High Net Worth targeting aligned with premium collection pricing and audience capacity.
Behavioral Portfolio Matching: ETH holders showed proven crypto investment behavior and collection purchasing power.
Cross-Platform Funnel Optimization: Telegram retargeting created seamless conversion paths from awareness to purchase completion.

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Conclusion

Strategic targeting of qualified crypto investors delivered exceptional NFT collection performance results. Behavioral audience segmentation and cross-platform retargeting created sustainable sellout success patterns. This demonstrates precision targeting effectiveness for premium digital art collection launches.