Metamorphoses

Concept2048 needed to reach crypto collectors with both the financial capacity to purchase at a 0.2 ETH floor price and the cultural context to appreciate handmade art transitioning to blockchain ownership. This had to happen across three consecutive sellout windows over six months. Three obstacles defined what that required:

Key Obstacles

• Audience wealth threshold: A 0.2 ETH floor price excludes the majority of crypto users. Reaching collectors with proven portfolio values at or above that threshold required targeting far more precise than broad crypto interest.
• Sequential sellout requirement: Three separate collections needed to sell out across six months. Each collection required a fresh whitelist build while maintaining community momentum from prior sellouts.
• Telegram funnel complexity: The conversion path moved from ad impression to Telegram whitelist entry to on-chain mint. Each step required matched messaging to keep qualified users progressing through the funnel.

Standard programmatic networks could not identify ETH holders with sufficient portfolio value to meet the 0.2 ETH floor price requirement. They also could not distinguish premium art collectors from general NFT speculators. Concept2048 needed a platform capable of reaching verified high-net-worth crypto investors and building a sequential whitelist-to-mint funnel across three collection windows. Blockchain-Ads provided that through three capabilities:

• HNWI and ETH Holder targeting: Blockchain-Ads identified users through verified on-chain portfolio behaviour and ETH holdings. This ensured only audiences with demonstrated purchasing capacity at the 0.2 ETH floor price level were reached.
• Personal Finance and Investing interest overlay: Interest-based segments extended reach to crypto-active users with investment-oriented behaviour. This matched the collector mindset required for a premium art NFT purchase decision.
• Telegram retargeting infrastructure: The platform supported sequential retargeting from whitelist entry on Telegram through to mint page conversion. This enabled a seamless cross-platform funnel across all three collection launches.

• Total whitelisted users: 11,260 across a six-month campaign window.
• Final phase CPA: $7.99 per whitelist entry in Phase 3.
• Blended CPA: $13.19 across all three collection phases.
• Total CPA reduction: 92% from Phase 1 to Phase 3.
• Collections sold out: 3 consecutive collections achieved sold-out status.
• Floor price maintained: 0.2 ETH across all three collection releases.
• Best-performing segments: HNWI and ETH Holders across all six months.

The campaign launched across HNWI and ETH Holder segments with Personal Finance and Investing interest overlays. This was a cold audience with no prior exposure to the Metamorphoses brand, so creative led with whitelist entry as the primary conversion action. Angles like Join the Metamorphoses NFTs Whitelist introduced the collection and drove initial Telegram community entry. Opening CPA sat at $104 across 225 whitelist entries as the algorithm established performance data against a new premium collector audience. Collection 1 sold out from this initial whitelist build.

Collection 2 activated retargeting against users who had engaged with Collection 1 but had not yet minted. It simultaneously prospected new HNWI and ETH Holder audiences. The warm retargeting base drove immediate CPA improvement, falling from $104 to $49, a 53% reduction. Creative shifted toward social proof and craft authenticity. Angles referencing four pre-sales sold out on Telegram and Concept2048's handmade artworks becoming NFTs reinforced both demand signal and physical art provenance. Collection 2 sold out, with 901 whitelist entries delivered across the phase.

The third collection scaled the accumulated audience pool from six months of whitelist building and retargeting. The sold-out pre-mint angle ran against new cold audiences. Prior collection participants received retargeting creative referencing the established sellout track record. The compounded retargeting base drove CPA from $49 to $7.99, an 84% reduction in the final phase alone. The campaign closed with 10,134 whitelist entries in Phase 3 and 11,260 total across the full six months. Total CPA reduction reached 92% from the Phase 1 starting point. Collection 3 sold out.