EstateX Case Study

Campaign Overview

EstateX, a pioneering platform in Real Estate asset tokenization, aimed to become a leader in their field. Despite strategic partners like Microsoft and having an all-star team, they faced the challenge of scaling their reach and attracting crypto investors to ensure a successful pre-sale, particularly during adverse market conditions. Using Blockchain-Ads' advanced audience targeting and multi-phase campaign strategy, EstateX achieved remarkable results, including a pre-sale sellout in under 3 minutes.

Strategy

The EstateX team implemented a comprehensive two-phase approach to maximize presale participation and investor conversion:

• Audience Targeting: Targeted High Net Worth Individuals and Retail Investors interested in Personal Finance and Wealth Management, focusing on audiences with proven investment capabilities and interest in alternative asset classes.
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• Conversion Optimization: Structured campaigns to guide prospects through registration, KYC completion, and token purchase phases
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• Retargeting Strategy: Implemented sophisticated retargeting to convert registered users into verified investors through personalized messaging and urgency tactics

The second phase focused specifically on retargeting registered users to complete KYC verification and participate in the token presale. This approach included custom audience creation from initial campaign data, personalized ad content emphasizing KYC importance, and countdown timers to create purchase urgency.

This strategic funnel separation between awareness and conversion phases ultimately drove the presale's unprecedented success.

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The campaign achieved remarkable results while maintaining efficient cost per acquisition:

• Pre-Sale sellout in under 3 minutes
• Raised over $3M total
• 1,625 qualified investors completed KYC verification
• 46.2x ROAS on campaign investment
• $5 CPA for initial sign-ups, $40 CPA for completed KYC

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EstateX's success can be attributed to several key factors:

1. Strategic audience selection targeting Investment Platforms Users generated qualified leads with demonstrated capital allocation experience.
2. Sophisticated retargeting converted registrations to completed KYC verifications using personalized messaging and strategic urgency creation.
3. Multi-phase campaign structure enabled precise targeting optimization while maintaining efficient cost per acquisition across conversion stages.

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EstateX's comprehensive targeting approach demonstrates that strategic audience selection transcends market timing in crypto success. Their systematic campaign structure combined with precision targeting capabilities positioned them as a leading tokenization platform. The results validate that reaching qualified investors through strategic behavioral and interest-based targeting drives exceptional outcomes.

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