EstateX

EstateX needed to attract qualified investors who could complete identity verification and commit capital to a regulated real estate token presale, in a market where investor trust and compliance readiness were as important as reach. Three obstacles defined what that required:

Key Obstacles

• KYC completion gap: Driving whitelist sign-ups is a partial win. Converting registered users through full identity verification to verified investor status required a structured retargeting layer with urgency-driven messaging.
• Audience qualification depth: Real estate tokenization requires investors with both capital readiness and comfort with blockchain-based ownership structures. Broad finance audiences lacked the on-chain investment context to evaluate a fractional property token proposition.
• Trust and compliance positioning: Competing in a market where unregulated token projects dominated required leading with institutional credibility, including the Microsoft partnership and fractionalized ownership transparency.

EstateX needed a platform that could reach verified crypto investors and wealth management-focused users. Blockchain-Ads makes that possible through behavioural signals, and the following unique capabilities:

• On-chain investor targeting: Blockchain-Ads HNWI segments identified users through verified on-chain capital allocation behaviour, ensuring audiences had demonstrated investment capacity before seeing the EstateX presale proposition.
• Interest-based investor reach: Personal Finance, Wealth Management, and Investment Platforms Users segments extended reach to qualified retail investors actively researching alternative asset classes.
• Two-phase funnel architecture: The platform supported a sequential whitelist sign-up campaign followed by a KYC retargeting campaign, running distinct creatives and objectives against the same audience pool across both phases.
• Presale-compatible inventory: Crypto-native publisher environments allowed EstateX to lead with fractionalized real estate ownership and Microsoft partnership credentials without the ad policy restrictions present on mainstream networks.

• KYC-verified investors: 1,625 across a 90-day campaign window.
• KYC CPA: $400 per verified investor.
• Whitelist sign-ups: 6,842 at a $95 sign-up CPA.
• Sign-up to KYC conversion rate: 24% of whitelist registrants completed full identity verification.
• Total raised: $3,000,000 across the presale window.
• ROAS: 4.6x on total ad spend against presale capital raised.
• Presale sellout: completed in under three minutes following investor activation.

The campaign launched across High Net Worth Individual, Retail Investor, and Investment Platforms Users segments simultaneously. Six creative angles entered the market:

• A property investment angle leading with real world property investments and a Join the Whitelist Now CTA
• A passive income angle leading with earn passive income from real estate ownership
• A low entry angle leading with invest in real world property from €100 and an Invest in $ESX CTA
• A presale angle driving directly to the $ESX whitelist and EstateX presale participation
• An accessibility angle leading with affordable and accessible to everyone
• A financial freedom angle leading with financial freedom at your fingertips

All angles ran at equal weight to generate sign-up volume and establish which messaging resonated most strongly with each segment. The phase delivered 6,842 whitelist sign-ups at a $95 CPA.

HNWI and Investment Platforms Users segments produced the highest sign-up quality, with registered users from these segments showing the strongest progression toward KYC initiation. The passive income and low entry angles drove the highest engagement with retail investor audiences. The presale and fractionalization angles performed most strongly with crypto-native segments already familiar with token ownership structures. Spend consolidated behind the top-performing segments and retargeting activated against the 6,842 registered users who had joined the whitelist but not yet completed KYC.

The retargeting phase delivered personalised messaging to whitelist registrants emphasising KYC completion and presale urgency. Countdown-led creative reinforced the time-limited nature of the presale allocation, driving 1,625 investors through full identity verification at a KYC CPA of $400. The presale sold out in under three minutes following the verified investor base activation. The 90-day campaign closed with $3,000,000 raised from 1,625 KYC-verified investors at a 4.6x return on total ad spend.