BlockDAG Network Case Study
Blockdag is an innovative Layer 1 blockchain platform that offers zero gas fees and lightning-fast transaction speeds. The company wanted to reach a broad Web3 native audience for their token presale campaign. Coinband was the agency that ran this campaign for Blockdag, leveraging Blockchain-Ads' advanced targeting capabilities. Coinband's team successfully increased token sales by 320% and acquired over 3,000 new token holders.
Campaign Overview
Coinband launched a comprehensive 60-day campaign on the Blockchain-Ads network with a $50,000 ad spend. The primary goal of the campaign was to boost token sales during the presale period and acquire a substantial number of new unique token holders.
Strategy
The team focused on attracting early-stage token investors and holders of competing Layer 1 tokens. The campaign strategy centered around leveraging Blockchain-Ads' advanced targeting capabilities:
- Web3 Audience Targeting: Utilized a pre-built audience of Web3 natives, DeFi traders, ICO participants, Launchpad token holders, and blockchain technology enthusiasts
- Crypto Portfolio Targeting: Targeted wallets with $1,500-$10,000 in assets to attract investors capable of meaningful presale participation
- On-Chain Targeting: Focused on users holding native L1 tokens (e.g., ETH, BNB) and transacting with decentralized exchanges on these chains
- Competitor Targeting: Tracked users holding tokens from rival Layer 1 platforms, including Binance Smart Chain and Algorand, to convert dissatisfied users
The ad campaigns ran for over 60 days, during which the team tested multiple landing pages, creatives, hooks, and calls-to-action to reduce CPA and make the campaign as profitable as possible. Throughout the campaign, they continuously optimized their approach to maximize effectiveness and reduce acquisition costs.
Results
The campaign delivered impressive results:
- 320% increase in tokens sold during presale
- 3,265+ new unique token holders acquired
Why It Worked
The campaign's success can be attributed to several key factors:
- Precise Web3 audience targeting increased conversion rates by 45%, outperforming traditional digital advertising methods for crypto projects
- Real-time optimization tools allowed for continuous campaign refinement, reducing cost per acquisition by 30% over the 60-day period
- The unique competitor smart contract targeting feature enabled access to 1.2 million potential investors, driving 65% of new token holders
Conclusion
Blockdag's token presale campaign demonstrates the power of precise targeting in the Web3 space. By leveraging Blockchain-Ads' advanced targeting features, Coinband's marketing team was able to reach a highly relevant audience, resulting in significant growth in token sales and new token holders. This campaign's success paved the way for additional successful campaigns for Blockdag, including node sales and post-launch token promotions, further cementing the effectiveness of the Blockchain-ads platform for Web3 marketing initiatives.
Success Stories
What success looks like
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