BlockDAG Network Case Study
Campaign Overview
Blockdag is an innovative Layer 1 blockchain platform that offers zero gas fees and lightning-fast transaction speeds. The company wanted to reach qualified investors for their token presale campaign. Coinband was the agency that ran this campaign for Blockdag, leveraging Blockchain-Ads' advanced targeting capabilities.
Strategy
Coinband launched a comprehensive 60-day campaign on the Blockchain-Ads network with a $50,000 ad spend targeting qualified crypto investors during the presale period.
- Audience Targeting: Focused on Token Hodlers: ETH and DeFi Protocol Users interested in Investing and Wealth Management to reach sophisticated investors seeking high-growth blockchain opportunities
- Asset-Based Segmentation: Targeted wallets with $1,500-$10,000 in assets to attract investors capable of meaningful presale participation
- Strategic Positioning: Emphasized zero gas fees and transaction speed advantages to differentiate from traditional Layer 1 platforms
- Performance Optimization: Continuously tested landing pages, creatives, and calls-to-action to maximize conversion rates and ROI
Results
The campaign delivered impressive results:
- 320% increase in tokens sold during presale
- 3,265+ new unique token holders acquired
Execution
The campaign's success can be attributed to several key factors:
- Targeted behavioral segments increased qualified investor engagement, delivering 45% higher conversion rates than broad market approaches
- Strategic focus on DeFi Protocol Users captured experienced investors familiar with evaluating blockchain technology innovations
- Investment-focused audience alignment resulted in higher-value participants, generating 65% of total presale volume from repeat investors
Insights & Learnings
Blockdag's presale campaign demonstrates the effectiveness of precise behavioral targeting for blockchain projects. Strategic alignment with Token Hodlers and investment-focused audiences generated exceptional results. This success established a foundation for subsequent campaigns including node sales and post-launch promotions. The campaign validates sophisticated targeting approaches for crypto marketing initiatives.
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