Nebeus Case Study
Campaign Overview
Nebeus is a cryptocurrency platform specializing in lending and digital wallet services. The company wanted to expand its user base and increase transactional activity while reducing cost per acquisition compared to previous campaigns run on other platforms. The primary objective was to acquire 3,000 new users and increase transaction volume while achieving lower CPA. Our strategic approach included:
Strategy
- Audience Targeting: Targeted DeFi protocol users and high net worth individuals interested in personal finance and investing, focusing on users with established crypto portfolios seeking lending opportunities.
- Progressive Campaign Structure: Implemented awareness, engagement, and conversion phases with real-time optimization.
- Strategic Positioning: Leveraged Blockchain-Ads' network reach across 9,000+ crypto sites for maximum exposure.
- Performance Optimization: Continuous campaign adjustments maintaining optimal CPA and CTR performance.
Results
The campaign delivered outstanding results, significantly outperforming Nebeus' previous marketing efforts:
- New Users Acquired: 5,000+, exceeding initial user acquisition targets by 67%
- Click-Through Rate (CTR): 1.5%, demonstrating high ad relevance and appeal to the target audience
- Cost Per Acquisition (CPA): $25.19, representing a 32% reduction compared to previous campaigns
Execution
- Precision: DeFi protocol users and high net worth targeting ensured qualified audience reach.
- Scalability: Progressive campaign structure guided users effectively from awareness to conversion stages.
- Efficiency: Real-time optimization maximized budget impact while maintaining consistent performance metrics.
Insights & Learnings
This campaign demonstrates targeted behavioral advertising effectiveness for crypto lending platforms. Focusing on DeFi protocol users and high net worth individuals interested in personal finance delivered superior results. The progressive campaign approach with real-time optimization achieved exceptional user acquisition performance.
Nebeus exceeded initial targets by 67% while reducing CPA by 32% compared to previous efforts. This success validates the importance of precise behavioral targeting in Web3 advertising.
The results highlight significant potential for crypto lending platforms using specialized targeting capabilities and strategic campaign optimization.
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