Binance Case Study
Campaign Overview
Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran targeted user acquisition campaigns to attract new traders and increase platform transaction volume. The main focus was to onboard high-value traders specifically from the Middle East, Southeast Asia and Eastern Asia regions.
Strategy
The marketing agency running the campaign on behalf of Binance had a goal to drive new trader sign-ups on the Binance platform. With an Ad Spend of $25,000, they ran the campaign for 30 days, optimizing and closely observing its performance.
The campaign strategy focused on four key areas:
- Audience Targeting: Targeted Active Wallets and Perpetual Traders interested in Investing and Forex & Trading to reach experienced crypto users ready to engage with a premium exchange platform.
- Geographic Focus: Concentrated efforts on Middle East, Southeast Asia, and Eastern Asia regions to maximize market penetration in high-adoption areas.
- High-Value User Acquisition: Prioritized users with substantial trading experience and portfolio balances to drive meaningful transaction volume.
- Performance Optimization: Implemented continuous campaign monitoring and adjustment to maximize return on ad spend.
Results
After 30 days of optimization, the campaign achieved these remarkable results at a CPA of $5.43:
- New Users: Acquired 4,600 new traders in the first 30 days
- Transaction Volume: Generated $494,000+
- Ad Spend: $25,000
- Return on Ad Spend: 19.78x
Execution
- Targeting Active Wallets ensured engagement with users already participating in cryptocurrency transactions and trading activities.
- Focusing on Perpetual Traders attracted experienced users familiar with advanced trading features and high-volume transactions.
- Geographic targeting in APAC regions concentrated efforts where crypto adoption rates support premium exchange platforms.
Insights & Learnings
Binance's strategic targeting of Active Wallets and Perpetual Traders delivered exceptional user acquisition results. The campaign's focus on experienced crypto users resulted in high-quality signups with strong transaction volumes. Geographic concentration in APAC markets maximized engagement and drove sustainable platform growth effectively.
Success Stories
What success looks like
$494K
Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
.png)
31K
Traders
Coinbase onboarded 31k traders in 60 days, through geo-targeting Southeast Asia with compelling ad hooks, at an average CPA of $20.08.
.png)
3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
.png)
25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
.png)
.jpeg)
.png)
.avif)
.avif)
8,000
Active Users
.svg)
.webp)
.webp)
.webp)
.webp)
Get Started Now
Schedule a call to qualify and launch your ads