Xodex Case Study
Strategic DeFi user targeting, creative optimization, and scaled reach delivered remarkable token growth.
Campaign Overview
Xodex is a rising Layer 1 Blockchain that eliminates gas fees and boasts lightning-fast transactions. Looking to capitalize on the growing DeFi ecosystem and attract high-value investors, Xodex used Blockchain-Ads to run ads to drive new token holders and boost the token's overall market value. The campaign ran for 90 days with an ad spend of $40,000, employing precision targeting to reach the most valuable audiences.
Strategy
Xodex's primary aim was to attract high-value token holders while increasing its token price within a set timeframe.
- Audience Targeting: Targeted DeFi Protocol Users and Token Swappers interested in Investing and Wealth Management to capture audiences actively seeking low-fee blockchain solutions with high transaction throughput.
- Creative Optimization: Multiple landing pages and ad creatives were tested to reduce cost per acquisition and maximize conversions.
- Scaled Distribution: Campaign reached audiences across 10,000+ publishers in the Blockchain-Ads network for maximum visibility.
Results
- 6x Token Price Growth
- 1,000+ New High-Value Token Holders
Execution
- Strategic DeFi targeting reached users already seeking efficient blockchain solutions for transactions.
- Investment-focused messaging attracted high-value holders actively building diversified crypto portfolios.
- Creative testing optimized user journeys resulting in higher conversion rates and lower acquisition costs.
Insights & Learnings
Blockchain-Ads' precision targeting strategy successfully brought Xodex 1,000+ qualified token holders within 90 days. The campaign's focus on DeFi users and investment-minded audiences delivered exceptional 6x token price growth. This demonstrates how strategic audience selection drives meaningful blockchain project growth and market value.
Success Stories
What success looks like
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Active Traders
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Users
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Active Users
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