Alpha Exchange Case Study
Acquired 956 new traders using targeted campaigns for Perpetual Traders and DeFi Protocol Users, generating $2.29M transaction volume.
Campaign Overview
AlphaExchange is a DEX platform from MDX Tech that wanted to attract high-value DeFi traders in a saturated market. To achieve this, AlphaExchange launched a precision-targeted global campaign using Blockchain-Ads' audience targeting technology. The team at MDX Tech had a primary objective of increasing the number of traders on the platforms. They ran the campaign for a 90-day period, with an Ad spend of $36,000.
Strategy
- Audience Targeting: Targeted Perpetual Traders and DeFi Protocol Users interested in Forex & Trading and Investing for audiences seeking advanced leverage trading opportunities with institutional-grade returns.
- Platform Focus: Concentrated on BSC/ETH/Polygon ecosystems with active trading communities
- Competitive Intelligence: Leveraged smart contract interactions from top DEX competitors
The campaign strategy also included these campaign hooks:
- "Become an ALPHA | TRADE 200X LEVERAGE WITH NO KYC"
- "CRYPTO TRADING MADE EASY | INCREASE YOUR RETURN IN INVESTMENT WITH ALPHA EXCHANGE"
- "ALPHA PRO PLATFORM IS NOW LIVE | TRADE 200X LEVERAGE ON OUR DEX"
- "ALPHA TRADING PLATFORM | CRYPTO INCOME AT YOUR FINGERTIPS"
Results
The campaign acquired 956 new traders while maintaining a $58 CPA with a $2400 LTV per trader.
Execution
- Behavioral targeting identified high-LTV perpetual traders through wallet analysis and competitor interactions.
- Adaptive messaging optimized leverage-focused ads achieving 38% above benchmark click-through rates continuously.
- Real-time campaign adjustments leveraged $2400 LTV data for optimal trader acquisition efficiency.
Insights & Learnings
MDX Tech successfully launched AlphaExchange through strategic DeFi trader acquisition and targeted messaging campaigns. Advanced behavioral targeting effectively attracted high-LTV perpetual traders to their decentralized leverage trading platform. The campaign demonstrated Blockchain-Ads' effectiveness in competitive DeFi sectors with sustainable trader acquisition.
Success Stories
What success looks like
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Transaction Volume
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Active Traders
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8,000
Active Users
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