TheStandard Case Study
Campaign Overview
TheStandard.io is a decentralized finance (DeFi) platform that enables users to borrow stablecoins with zero interest by collateralizing crypto assets. In a bid to attract both investors and general users in a competitive DeFi landscape, TheStandard.io turned to Blockchain-Ads' precision Web3 targeting capabilities for their ad campaign. After successfully running a 30-day campaign, they achieved over 17,000 sign-ups and raised $2.4 million from new investors.
Strategy
- Budget Allocation: $50,000 strategically distributed across 30 days to maximize both investor and user acquisition outcomes.
- Audience Targeting: Reached DeFi Protocol Users and High Net Worth Individuals interested in Personal Finance and Wealth Management for audiences seeking advanced financial solutions.
- Campaign Focus: Generated waitlist sign-ups while attracting qualified investors for TheStandard.io's innovative zero-interest lending platform.
Results
- $2.4M was raised from new investors during the campaign.
- Over 17,000 sign-ups to TheStandard.io's waitlist, a significant achievement for the platform's user growth.
- New transactions: 6,598 unique transactions were generated from the campaign.
- ROAS: The campaign achieved a massive 48x return on ad spend, proving its efficiency in both investor and user acquisition.
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Execution
- DeFi Protocol Users brought qualified leads familiar with lending platforms, driving efficient user acquisition.
- High Net Worth Individuals provided the capital depth needed for substantial investment contributions.
- Personal Finance and Wealth Management interests aligned perfectly with zero-interest borrowing value propositions.
Insights & Learnings
Blockchain-Ads' strategic audience targeting helped TheStandard.io achieve remarkable growth metrics within 30 days. The precision targeting of DeFi-experienced users and qualified investors maximized campaign efficiency and ROI. This case demonstrates how targeted Web3 marketing drives measurable results for innovative DeFi platforms.
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