Algorand Case Study
Used ultra-precise blockchain campaigns and custom audiences to increase brand awareness.
Campaign Overview
Algorand is a high-performance decentralized blockchain platform that solves the classic blockchain trilemma: scalability, security, and decentralization. The company launched a brand awareness campaign with a budget of $210,000. The campaign's goal was to showcase Algorand's capabilities as a leading infrastructure for enterprise-grade blockchain solutions, highlighting unique features and practical applications.
Strategy
- Audience Targeting: Targeted Multi-Chain Users and DeFi Protocol Users, plus Blockchain engineers to reach sophisticated blockchain users and technical decision-makers evaluating enterprise-grade Layer 1 solutions.
- Enterprise Positioning: Structured messaging to highlight Algorand's unique blockchain trilemma solution and enterprise-ready infrastructure capabilities.
- Competitive Differentiation: Emphasized Algorand's technical advantages and real-world applications to distinguish it from other Layer 1 platforms.
- Strategic Retargeting: Re-engaged interested prospects with deeper technical content and use case demonstrations to drive conversions.
Results
- Total Impressions: 5,305,815
- Clicks: 136,319
- Total Conversions: 10,553
Execution
- Precise targeting of crypto enthusiasts increased ad relevance
- Focus on competing networks attracted users seeking alternative solutions
- Emphasis on unique features differentiated Algorand from competitors
Insights & Learnings
Algorand's brand awareness campaign on Blockchain-Ads successfully reached a large target audience of potential users and blockchain enthusiasts. The campaign's strategic approach to targeting and messaging resulted in high engagement rates, effectively increasing Algorand's visibility in the competitive Layer 1 blockchain space.
Success Stories
What success looks like
$494K
Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
.png)
31K
Traders
Coinbase onboarded 31k traders in 60 days, through geo-targeting Southeast Asia with compelling ad hooks, at an average CPA of $20.08.
.png)
3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
.png)
25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
.png)
.jpeg)
.png)
.avif)
.avif)
8,000
Active Users
.svg)
.webp)
.webp)
.webp)
.webp)
Get Started Now
Schedule a call to qualify and launch your ads