Total Impressions: 5,305,815 | Click-Through Rate (CTR): 2.57% | Users Acquired: 10,553 | Cost Per Acquisition (CPA): $19.90

10,553

Total Users Acquired

$19.90

Cost Per Acquisition (CPA)

5,305,815

Total Impressions

2.57%

Click-Through Rate (CTR)

Company

Algorand

Campaign Type

Brand Awareness

Industry

Blockchain

Case Timeline

60 days

Strategy

Used ultra-precise Web3 campaigns and custom audiences to increase brand awareness.

Algorand is a high-performance decentralized blockchain platform that solves the classic blockchain trilemma: scalability, security, and decentralization. The company aimed to increase brand awareness for their innovative solution. Algorand used Blockchain-Ads platform to achieve this goal through a targeted advertising campaign.

Campaign Overview

Algorand launched a brand awareness campaign with a budget of $210,000. The campaign's goal was to showcase Algorand's capabilities as a leading infrastructure for enterprise-grade blockchain solutions, highlighting unique features and practical applications.

Strategy

Custom Audience Creation: Built custom audiences targeting users of competing platforms to effectively reach their existing user base.
Blockchain Network Targeting: To reach users familiar with competing Layer 1 solutions, targeted users of Ethereum, Binance Smart Chain, and Solana.
Wallet Targeting: To attract users of popular Web3 wallets, including Metamask, Trust Wallet, OKX, and Coinbase Wallet users.
Retargeting: Utilized Blockchain-Ads' retargeting capabilities to re-engage users who showed initial interest.

Results

Impressions: 5,305,815
Clicks: 136,319
Users Acquired: 10,553

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Inactive-State

Active State

Why It Worked

Precise targeting of Web3 enthusiasts increased ad relevance
Focus on competing networks attracted users seeking alternative solutions
Emphasis on unique features differentiated Algorand from competitors

Launch Similar Campaign

Conclusion

Algorand's brand awareness campaign on Blockchain-Ads successfully reached a large target audience of potential users and blockchain enthusiasts. The campaign's strategic approach to targeting and messaging resulted in high engagement rates, effectively increasing Algorand's visibility in the competitive Layer 1 blockchain space.