Algorand Case Study

10,553

Total Conversions

5,305,815

Total Impressions

2.57%

Click-Through Rate

$19.90

Cost Per Acquisition

Company

Algorand

Industry

Blockchain

Duration

60 days

Budget

Objective

Used ultra-precise Web3 campaigns and custom audiences to increase brand awareness.

Campaign Overview

Algorand is a high-performance decentralized blockchain platform that solves the classic blockchain trilemma: scalability, security, and decentralization. The company launched a brand awareness campaign with a budget of $210,000. The campaign's goal was to showcase Algorand's capabilities as a leading infrastructure for enterprise-grade blockchain solutions, highlighting unique features and practical applications.

Strategy

Audience Targeting: Targeted Multi-Chain Users and DeFi Protocol Users, plus Blockchain engineers to reach sophisticated Web3 users and technical decision-makers evaluating enterprise-grade Layer 1 solutions.
Enterprise Positioning: Structured messaging to highlight Algorand's unique blockchain trilemma solution and enterprise-ready infrastructure capabilities.
Competitive Differentiation: Emphasized Algorand's technical advantages and real-world applications to distinguish from other Layer 1 platforms.
Strategic Retargeting: Re-engaged interested prospects with deeper technical content and use case demonstrations to drive conversions.

Results

Total Impressions: 5,305,815
Clicks: 136,319
Total Conversions: 10,553

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Inactive-State

Active State

Why It Worked

Precise targeting of Web3 enthusiasts increased ad relevance
Focus on competing networks attracted users seeking alternative solutions
Emphasis on unique features differentiated Algorand from competitors

Launch Similar Campaign

Conclusion

Algorand's brand awareness campaign on Blockchain-Ads successfully reached a large target audience of potential users and blockchain enthusiasts. The campaign's strategic approach to targeting and messaging resulted in high engagement rates, effectively increasing Algorand's visibility in the competitive Layer 1 blockchain space.