Carbon Browser

Carbon Browser emerged as one of the most successful IDOs in early 2023. Needing a global advertising solution that could target Web3 natives, Carbon Browser turned to Blockchain-Ads for wallet-based targeting—critical when mainstream ad networks restrict or ban token promotions. The result was a highly efficient campaign that attracted thousands of new token holders and positioned Carbon Browser for sustained growth.

The Goal/Campaign Overview

• Objective: Expand Carbon Browser’s global user base, focusing on new token holders, app downloads, and community growth.
• Budget: $50,000

Carbon Browser aimed to leverage its unique tech stack—combining privacy, speed, and a robust token model—to stand out in a crowded market. Advertising on traditional platforms like Google and Facebook was not an option due to crypto-related restrictions, so Blockchain-Ads’ Web3 targeting was essential.

The Strategy

1. Wallet-Based Targeting
   • Identified active wallets holding or trading similar tokens within the last 30 days.
   • Filtered out inactive addresses to ensure marketing spend was directed only at high-intent crypto users.
2. Defined User Personas
   • Crypto Traders: Regularly buying, selling, or swapping tokens, making them prime candidates for an emerging token.
   • Frequent Visitors of Crypto Blogs & Forums: Already engaged in the broader ecosystem, more open to new browser solutions.
   • Token Holders of Other Web3 Browsers: Familiar with privacy- and crypto-focused browsing, offering easy adoption.
   • DeFi and dApp Users: Seeking faster, more secure browsing for on-chain interactions.
3. Multi-Stage Campaign Approach
   • Acquisition Campaigns: Focused on community building (Telegram, Discord) and app downloads.
   • Retargeting for Token Holders: Users who showed interest in Carbon Browser were served with staking/token purchase ads.
   • Ongoing A/B Testing: Continuously refined creative, messaging, and audience segments to bring CPA down to sustainable levels.

The Results

• 4,000+ New Token Holders
• 5,460+ App Downloads
• 20,000+ New Community Members across various social platforms
• $50K Ad Spend allocated over the campaign timeline

This influx of engaged users helped stabilize the token price post-IDO, mitigated FUD, and bolstered investor confidence in Carbon Browser’s ongoing growth.

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Why It Worked

1. Precise Wallet Targeting: Blockchain-Ads’ ability to pinpoint active crypto wallets ensured ads landed in front of genuinely interested users.
2. Stage-Based Funnel: Separate campaigns for community sign-ups, app downloads, and token purchases maximized user conversions at each step.
3. Continuous Optimization: A/B testing of landing pages, creative hooks, and calls to action allowed the team to adjust quickly, driving down acquisition costs despite market volatility.

The Takeaway

Carbon Browser’s campaign shows that even in a restrictive ad environment, Web3 projects can scale efficiently by focusing on wallet-based targeting and adaptive campaign structures. With more than 4,000 new token holders, 5,460 app downloads, and 20,000 new community members, Carbon Browser solidified its position as a privacy-centric, crypto-friendly browser ready to take on mainstream markets.