Carbon Browser Case Study

4,000

Total Conversions

5,460+

App Downloads

20,000

First-Time Deposits

$50,000

Advertising Budget

Company

Carbon Browser

Industry

Web3 Browser

Duration

60 Days

Budget

Objective

Targeted active wallets and high net worth individuals interested in AI tools and dev tools for privacy-focused browser adoption.

Campaign Overview

Carbon Browser, a privacy-focused Web3 browser, launched a comprehensive campaign to expand their global user base and drive token adoption. With a $50,000 budget over 60 days, the campaign targeted crypto-native users and privacy-conscious developers across global markets.

Strategy

Audience Targeting: Targeted Active Wallets and High Net Worth Individuals interested in AI Tool Users and Dev Tools, reaching financially capable crypto users and privacy-conscious developers seeking advanced browsing solutions.
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Token Growth Strategy: Emphasized privacy benefits and crypto integration to appeal to users seeking decentralized browsing alternatives.
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App Download Optimization: Highlighted developer-friendly features and privacy tools to drive adoption among tech-savvy professionals.

Results

Token Holders: 4,000+ new holders acquired
App Downloads: 5,460+ verified installations
Community Growth: 20,000+ new members across platforms

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Inactive-State

Active State

Why It Worked

Active Wallets targeting identified engaged crypto users with proven Web3 participation and adoption behaviors.
High Net Worth targeting reached users with investment capacity for token holdings and premium features.
Dev Tools interest captured privacy-focused developers seeking enhanced browsing capabilities and technical features.

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Conclusion

Carbon Browser's campaign demonstrates effective crypto-native audience targeting through strategic behavioral and interest-based segmentation strategies. Reaching Active Wallets and High Net Worth Individuals interested in development tools enabled exceptional token adoption and app downloads. This approach proves privacy-focused browsers can achieve sustainable growth through targeted crypto-native user acquisition campaigns.