InFlame

InFlame Case Study

600

Total Conversions

$9,300

Total Value Generated

$15.50

Cost Per Acquisition

1.44%

Click-Through Rate

Company

InFlame

Industry

Cryptocurrency

Duration

30 Days

Budget

$20,000

Objective

Built Custom Audiences and ran Hyper-Targeted crypto Campaigns to generate 600+ Qualified Leads

Inflame Agency is a specialized influencer marketing agency catering to the blockchain and crypto space. They wanted to expand their client base and reach decision-makers in crypto companies. Leveraging Blockchain-Ads' advanced blockchain audience targeting, Inflame Agency ran a successful campaign that generated over 600 qualified leads and achieved a 1.44% click-through rate.

Campaign Overview

Inflame Agency partnered with Blockchain-Ads to achieve the following goals:

Reach decision-makers in blockchain companies responsible for marketing and influencer collaborations
Showcase their expertise in connecting brands with top crypto influencers
Generate qualified leads and nurture them into potential clients
Increase brand awareness within the crypto space.

Strategy

Custom Audiences: Built segments of users who had previously engaged with crypto marketing platforms or participated in blockchain-based influencer campaigns.
Hyper-Targeted blockchain Campaigns: Combined wallet activity, chain data, and portfolio thresholds to reach high-impact crypto influencers and decision-makers.
Portfolio Balance: Targeted users with portfolio balances of $100,000 and more

‍The execution of this campaign was approached in a phased manner, but with a unique twist to maximize impact and maintain engagement:

Initial Outreach: Inflame Agency launched with targeted messaging to key decision-makers, using personalized videos and case studies to establish credibility quickly.
Interactive Engagement: Interactive experiences like webinars and influencer-led panels showcased crypto influencer marketing insights, positioning Inflame as an industry thought leader.
Conversion-Driven Follow-Up: Strategic follow-ups offered exclusive consultations and custom proposals, while retargeting ads reinforced Inflame Agency's value to interested prospects.

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Results

With a cost per lead (CPL) of $15.5, the campaign achieved these metrics, demonstrating the campaign's effectiveness in reaching and engaging the target audience.

Qualified Leads Generated: 600+
‍Total Impressions: 15M
Click-Through Rate (CTR): 1.44%

The campaign not only succeeded in raising awareness of Inflame Agency’s services but also drove significant client acquisition. The personalized and interactive approach resonated well with decision-makers, resulting in high engagement and conversion rates.

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Execution

The campaign's success can be attributed to several factors:

Precise Targeting: Utilizing Blockchain-Ads' on-site and behavior targeting features allowed Inflame Agency to reach the most relevant decision-makers in their niche.
Personalized Approach: The use of tailored content and direct messaging resonated well with the target audience.
Interactive Content: Webinars and panel discussions provided value to prospects while showcasing Inflame Agency's expertise.
Strategic Follow-up: The phased approach with targeted retargeting kept Inflame Agency top-of-mind for potential clients.

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Insights & Learnings

Inflame Agency's partnership with Blockchain-Ads demonstrates the effectiveness of a highly targeted and interactive campaign in the B2B crypto marketing space. By leveraging Blockchain-Ads' platform capabilities and implementing a strategic, personalized approach, Inflame Agency successfully expanded its client base in a competitive market.

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