InFlame
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InFlame

总展现量:15M | 点击率(CTR):1.44% | 优质线索生成:600+ | 每线索成本(CPL):$15.5

15M
总展现量
1.44%
点击率(CTR)
600+
优质线索生成
$15.5
每线索成本(CPL)
Company
InFlame
Campaign Type
线索生成
Industry
加密货币
Case Timeline
30天
Strategy

构建定制受众并开展超精准Web3活动,生成600+优质线索

InFlame Agency是一家专业Web3和加密货币领域的网红营销机构。他们希望扩大客户群体,触及Web3公司的决策者。通过利用Blockchain-Ads的先进Web3受众定向能力,InFlame Agency开展了一项成功的活动,生成了600多个优质线索,并实现了1.44%的点击率。

活动概述

InFlame Agency与Blockchain-Ads合作,以实现以下目标:

  • 触及Web3公司中负责营销和网红合作的决策者
  • 展示他们在连接品牌与顶尖Web3网红方面的专业知识
  • 生成优质线索并将其培养成为潜在客户
  • 在Web3和加密货币领域提高品牌知名度

策略

  • 定制受众:构建曾经与Web3营销平台交互或参与区块链网红活动的用户细分群体。
  • 超精准Web3活动:结合钱包活动、链上数据和投资组合门槛,以触及高影响力Web3网红和决策者。
  • 投资组合余额:定向投资组合余额达到10万美元及以上的用户

此次活动的执行采用了分阶段的方式,但采用独特的方法以最大化影响力并保持参与度:

  • 初期接触:InFlame Agency通过使用个性化视频和案例研究向关键决策者发送定向信息,快速建立可信度。
  • 互动参与:通过网络研讨会和由网红主导的小组讨论等互动体验,展示Web3网红营销见解,将InFlame定位为行业意见领袖。
  • 转化导向的后续跟进:策略性后续跟进提供了专属咨询和定制提案,同时重定向广告加强了InFlame Agency在有兴趣的潜在客户中的价值地位。

Results

以$15.5的每线索成本(CPL),该活动实现了这些指标,证明了活动在触及并吸引目标受众方面的效果。

  • 优质线索生成:600+
  • 总展现量:15M
  • 点击率(CTR):1.44%

该活动不仅成功提高了对InFlame Agency服务的认知度,而且还推动了显著的客户获取。个性化和互动性的方法得到了决策者的积极响应,产生了高参与度和转化率。

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Inactive-State
Active State

Why It Worked

活动的成功可以归因于几个因素:

  1. 精准定向:使用Blockchain-Ads的Web3定向功能使InFlame Agency能够触及其细分市场中最相关的决策者。
  2. 个性化方法:使用定制内容和直接信息在目标受众中产生了良好的反响。
  3. 互动内容:网络研讨会和小组讨论为潜在客户提供了价值,同时展示了InFlame Agency的专业知识。
  4. 策略性后续跟进:通过有针对性的重定向采取阶段性方法,使InFlame Agency在潜在客户心中保持顶级地位。

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Conclusion

InFlame Agency与Blockchain-Ads的合作伙伴关系展示了高度定向和互动活动在B2B Web3营销领域的效果。通过利用Blockchain-Ads平台的能力并实施策略性、个性化的方法,InFlame Agency在競争激烈的市场中成功扩大了客户群体。

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