Xodex
CASE STUDY
Xodex案例研究
6x
总转化数
1,000+
60天内新代币持有者
90天
获取成本
$40,000
广告支出
Company
Xodex
Campaign Type
代币用户获取
Industry
第1层区块链
Case Timeline
90天
Strategy
策略性DeFi用户定向、创意优化和扩大覆盖带来了显著的代币增长。
活动概述
Xodex是一个新兴的第1层区块链，消除了gas费用并拥有闪电般的快速交易。为了利用不断增长的DeFi生态系统并吸引高价值投资者，Xodex使用Blockchain-Ads投放广告以吸引新的代币持有者并提升代币的整体市值。此次活动进行了90天，广告预算为40,000美元，采用精准定向来迁及最有价值的受众。
策略
Xodex的主要目标是在设定的时间内吸引高价值代币持有者，同时提高代币价格。
- 受众定向：针对对投资和财富管理感兴趣的DeFi协议用户和代币交换者，以捕获积极寻找低手续费、高交易吞吐量的区块链解决方案的受众。
- 创意优化：测试了多个登陆页和广告创意，以降低获取成本并最大化转化率。
- 扩大分发：活动通过Blockchain-Ads网络中的10,000+个发布商迁及受众，实现最大可见度。
Results
- 6倍代币价格增长（30天）
- 1,000+新高价值代币持有者（60天）
No items found.
Why It Worked
- 策略性DeFi定向迁及了已经在寻找高效区块链交易解决方案的用户。
- 以投资为主的信息吸引了正在积极构建多元化加密投资组合的高价值持有者。
- 创意测试优化了用户体验，带来更高的转化率和更低的获取成本。
Conclusion
Blockchain-Ads的精准定向策略成功地在90天内为Xodex带来了1,000+名合格的代币持有者。活动对DeFi用户和以投资为导向的受众的关注带来了异常的6倍代币价格增长。这说明了策略性受众选择如何推动区块链项目的有意义增长和市场价值。
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