电子货币网络
CASE STUDY
总曝光量 1,453,661 | 点击率 (CTR) 0.92% | 转化次数 1,566 | 每次转化率 19.14 美元 |
1,566
转换钱包下载
1,453,661
总曝光量
0.92%
点击率 (CTR)
19.14 美元
注册会计师
Company
电子货币网络
Campaign Type
用户获取
Industry
加密钱包
Case Timeline
30 天
Strategy
使用超定向的 Web3 活动和重定向推动 1,566 次钱包下载量。
电子货币网络，前身为Scallop，是一个开源区块链框架，旨在支持与EVM兼容的区块链。他们想提高知名度并推动钱包的下载量。E Money Network使用区块链广告的平台，通过有针对性的广告活动显著增加了钱包下载量。
活动概述
该活动的目标是提高加密爱好者对钱包的认知度并推动其下载量。该活动持续了30天，广告支出为30,000美元，重点关注对区块链技术和数字金融感兴趣的用户。
战略
- Web3 受众定位： 使用了持有BNB代币的用户以及对DeFi和区块链技术感兴趣的用户的预建受众。
- 竞争对手定位： 跟踪用户与竞争对手钱包提供商的智能合约（包括MetaMask和Trust Wallet）的互动，以将活跃的加密用户转换为电子货币钱包。
- 连锁定位： 该活动的重点是平衡智能链，以符合 $EMYC 代币的 BEP20 兼容性。
- 重定向和优化： 参与广告但未下载钱包的用户会被重定向，从而最大限度地提高转化机会。
Results
- 印象量：1,453,661
- 点击量：13,450
- 转化率（钱包下载）：1,566
Why It Worked
该活动的成功可以归因于几个关键因素：
- 精确的受众定位： 为持有BNB代币的用户和对DeFi感兴趣的用户使用定向广告确保了该活动吸引了可能下载钱包的受众。
- 竞争对手参与度： 通过跟踪用户与MetaMask和Trust Wallet等竞争对手钱包的互动，E Money Network有效地将活跃的加密用户转化为他们的平台。
- 战略链重点： 利用熟悉生态系统的现有用户群，使该活动与币安智能链保持一致。
Conclusion
有针对性的广告活动成功地提高了电子货币网络钱包的知名度和下载量，展示了精确的受众细分和战略定位在推动加密货币市场用户参与度方面的有效性。
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