E Money Network
CASE STUDY
总展示数：1,453,661 | 点击率(CTR)：0.92% | 转化数：1,566 | CPA：$19.14
1,566
转化钱包下载数
1,453,661
总展示数
$19.14
点击率(CTR)
0.92%
CPA
Company
E Money Network
Campaign Type
用户获取
Industry
加密钱包
Case Timeline
30天
Strategy
使用超定向的Web3活动和重定向推动1,566次钱包下载。
E Money Network（前称Scallop）是一个开源区块链框架，旨在支持与EVM兼容的区块链。该公司希望提高品牌知名度并推动其数字钱包的下载量。E Money Network使用Blockchain-Ads平台，通过定向广告活动实现了钱包下载量的显著增长。
活动概述
此次活动的目标是在加密货币爱好者中提高钱包的知名度并推动下载。活动为期30天，广告预算为3万美元，主要针对对区块链技术和数字金融感兴趣的用户。
策略
- Web3受众定向：使用预先构建的BNB代币持有者和对DeFi及区块链技术感兴趣的用户受众。
- 竞争对手定向：追踪与竞争钱包提供商的智能合约交互的用户，包括MetaMask和Trust Wallet，以将活跃的加密用户转化为E Money钱包。
- 链上定向：活动专注于币安智能链，以与$EMYC代币的BEP20兼容性保持一致。
- 重定向和优化：对与广告交互但未下载钱包的用户进行重定向，最大化转化机会。
Results
- 展示数：1,453,661
- 点击数：13,450
- 转化数（钱包下载）：1,566
Why It Worked
活动的成功可以归因于几个关键因素：
- 精准的受众定向：针对BNB代币持有者和对DeFi感兴趣的用户使用定向广告，确保活动触及到很可能下载钱包的精准受众。
- 竞争对手参与：通过追踪与MetaMask和Trust Wallet等竞争钱包交互的用户，E Money Network有效地将活跃的加密用户转化到他们的平台。
- 战略性链聚焦：将活动与币安智能链保持一致，利用了熟悉该生态系统的现有用户群。
Conclusion
定向广告活动成功地提高了E Money Network钱包的知名度和下载量，证明了精准的受众细分和战略性定向在推动加密货币市场用户参与度方面的有效性。
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