E-Money Network

E-Money Network needed to reach financially sophisticated DeFi users who would not only download and open a wallet but fund it with meaningful deposits. This is a high-intent two-step conversion that standard advertising platforms cannot reliably drive.

Four obstacles defined what that required:

• Platform restrictions: Google and Meta offer limited compliant inventory for DeFi wallet promotion targeting active on-chain users with verified financial behaviour.
• Quality over quantity: E-Money Network needed users with capital to deploy, not casual crypto observers. Low-quality wallet opens would not produce deposits or platform activity.
• Two-stage conversion: Driving wallet opens was only the first step. The campaign needed registered users to proceed to funding their wallets with token deposits.
• RWA awareness: Real-world asset access through DeFi was a relatively unfamiliar concept for most audiences, requiring creatives that clearly communicated the product's unique value proposition.

Standard display networks could reach finance and crypto audiences but not verified on-chain users with DeFi protocol history and meaningful wallet balances. E-Money Network needed users already active in DeFi who would understand the platform's banking-grade security proposition and act on it. Interest-based platforms had no reliable signal for DeFi protocol engagement or portfolio size.

Blockchain-Ads provided that through four capabilities:

• On-chain wallet targeting: Campaigns reached DeFi-active wallets with verified protocol interaction history and high-net-worth wallet behaviour, not interest proxies.
• DeFi and FinTech publisher inventory: The network covered DeFi protocol, personal finance, and crypto investing publisher environments where E-Money Network's target audience was already active.
• Dual format deployment: Display and push formats ran in parallel, with display building awareness across DeFi content environments and push driving direct wallet download actions.
• Global reach: The platform delivered qualified DeFi-active audiences across multiple regions within the 30-day campaign window.

• 1,043 wallets opened across a 30-day global campaign.
• CPA: $76.79 per wallet opened.
• Depositing users: 473, representing 45% of wallet openers proceeding to fund their accounts.
• Deposit volume: $189,243 generated from first-time depositing users.
• ROAS: 2.36x on $80,090 in ad spend.
• Impressions: 1.5M+ delivered globally across display and push formats.
• CTR: 8.86% blended across all formats.
• CPC: $0.48 blended across the full campaign.

The campaign launched globally across DeFi-active and high-net-worth wallet segments using display and push formats.

Three creative angles ran simultaneously:

• A testnet entry angle inviting users to try the E-Money Network Testnet and download the wallet.
• A points incentive angle combining testnet access with earned points rewards.
• An RWA angle positioning E-Money Network as the platform to unlock real-world asset potential.

The objective was to identify which angle drove the lowest cost per wallet open among DeFi protocol user and high-net-worth individual segments.

Data from Phase 1 identified DeFi protocol users and high-net-worth wallet segments as the strongest converters. The points incentive angle outperformed the plain testnet entry angle on wallet open rate. The earned points reward providing sufficient motivation for high-intent users to complete the download and onboarding steps. Push formats drove stronger direct response rates than display across mobile placements. Budget shifted toward push formats and the points incentive creative. A quest urgency angle was introduced, directing users to complete all quests immediately, to re-engage users who had opened the wallet but not yet completed onboarding steps.

The campaign concentrated spend on the quest urgency and points incentive angles across verified DeFi wallet segments globally. Retargeting layers re-engaged users who had opened wallets but not yet made a deposit. The quest urgency creative, "HURRY Complete all QUESTS now!", drove the strongest deposit conversion rate among retargeted users already inside the onboarding funnel. The retargeting layer delivered the majority of the campaign's 473 depositing users in the final week.