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E Money Network
Blockchain & Crypto
E Money Network Case Study
E Money Network achieved 1,566 wallet downloads through targeted crypto campaigns at $19.14 CPA.
1,566
Total Conversions
1,453,661
Total Impressions
$19.14
Cost Per Acquisition
0.92%
Click-Through Rate
industry
Crypto Wallet
Duration
30 Days
Key Markets
$30,000
Primary KPI
Objective
Used hyper-targeted crypto campaigns and retargeting to drive 1,566 wallet downloads.
AboutE Money Network
Campaign Overview
E Money Network, formerly known as Scallop, is an open-source blockchain framework designed to support EVM-compatible blockchains. They wanted to increase awareness and drive downloads of their wallet. E Money Network used Blockchain-Ads' platform to achieve a significant boost in wallet downloads through a targeted advertising campaign.
Strategy
The campaign goal was to increase awareness and drive downloads of the wallet among crypto enthusiasts. With an ad spend of $30,000, the campaign ran for 30 days, focusing on users interested in blockchain technology and digital finance.
- Audience Targeting: Strategically targeted Token Hodlers: BNB and DeFi Protocol Users with interest in Investing, while prioritizing Multi-Chain Users who represent the advanced crypto audience most likely to adopt new wallet solutions.
- Competitor Conversion Strategy: Tracked users interacting with smart contracts of rival wallet providers, including MetaMask and Trust Wallet, to convert active crypto users to the E Money ecosystem.
- Chain-Focused Optimization: Aligned campaign messaging with Binance Smart Chain compatibility to leverage existing user familiarity and maximize $EMYC token adoption potential.
The Challenge
Why Blockchain-Ads
Campaign Results
- Impressions: 1,453,661
- Clicks: 13,450
- Conversions (Wallet Downloads): 1,566
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Campaign Strategy
The campaign's success can be attributed to several key factors:
- Precise Audience Targeting: Utilizing targeted ads for users holding BNB tokens and those interested in DeFi ensured the campaign reached an engaged audience likely to download the wallet.
- Competitor Engagement: By tracking users interacting with rival wallets like MetaMask and Trust Wallet, E Money Network effectively converted active crypto users to their platform.
- Strategic Chain Focus: Aligning the campaign with the Binance Smart Chain capitalized on the existing user base familiar with the ecosystem.
The targeted advertising campaign successfully increased awareness and downloads of the E Money Network Wallet, demonstrating the effectiveness of precise audience segmentation and strategic targeting in driving user engagement within the cryptocurrency market.