E Money Network Case Study
Used hyper-targeted crypto campaigns and retargeting to drive 1,566 wallet downloads.
Campaign Overview
E Money Network, formerly known as Scallop, is an open-source blockchain framework designed to support EVM-compatible blockchains. They wanted to increase awareness and drive downloads of their wallet. E Money Network used Blockchain-Ads' platform to achieve a significant boost in wallet downloads through a targeted advertising campaign.
Strategy
The campaign goal was to increase awareness and drive downloads of the wallet among crypto enthusiasts. With an ad spend of $30,000, the campaign ran for 30 days, focusing on users interested in blockchain technology and digital finance.
- Audience Targeting: Strategically targeted Token Hodlers: BNB and DeFi Protocol Users with interest in Investing, while prioritizing Multi-Chain Users who represent the advanced crypto audience most likely to adopt new wallet solutions.
- Competitor Conversion Strategy: Tracked users interacting with smart contracts of rival wallet providers, including MetaMask and Trust Wallet, to convert active crypto users to the E Money ecosystem.
- Chain-Focused Optimization: Aligned campaign messaging with Binance Smart Chain compatibility to leverage existing user familiarity and maximize $EMYC token adoption potential.
Results
- Impressions: 1,453,661
- Clicks: 13,450
- Conversions (Wallet Downloads): 1,566
Execution
The campaign's success can be attributed to several key factors:
- Precise Audience Targeting: Utilizing targeted ads for users holding BNB tokens and those interested in DeFi ensured the campaign reached an engaged audience likely to download the wallet.
- Competitor Engagement: By tracking users interacting with rival wallets like MetaMask and Trust Wallet, E Money Network effectively converted active crypto users to their platform.
- Strategic Chain Focus: Aligning the campaign with the Binance Smart Chain capitalized on the existing user base familiar with the ecosystem.
Insights & Learnings
The targeted advertising campaign successfully increased awareness and downloads of the E Money Network Wallet, demonstrating the effectiveness of precise audience segmentation and strategic targeting in driving user engagement within the cryptocurrency market.
Success Stories
What success looks like
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Users
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3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
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Users
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Users
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65,000
Wallet Connections
65,000+ wallet connections | $15 cost per connection | 9.8× return "65,000+ new wallet connections across global markets"
42,000
Developers onboarded
42,000 developers onboarded | $8.5M+ ecosystem growth "42,000 developers onboarded to Base ecosystem"
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8,000
Active Users
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