GetReel33 Case Study
Campaign Overview
GetReel33 is a blockchain platform tokenizing music rights through Content Performance Tokens (CPT/NFT 3.0), allowing investors to profit from streaming royalties. The company needed targeted blockchain advertising to reach crypto-savvy investors for their token presale, ultimately achieving 1,758 token purchases. This 30-day, $30,000 campaign promoted GetReel33's token presale to crypto investors, focusing on maximizing presale conversions through strategic audience targeting.
Strategy
- Audience Targeting: Targeted High Net Worth Individuals and DeFi Protocol Users interested in investing and wealth management to reach investors with proven capital and blockchain experience.
- Creative Strategy: Developed music-focused messaging highlighting streaming royalty opportunities and tokenized entertainment assets.
- Conversion Optimization: Implemented real-time bid adjustments and retargeting campaigns to maximize presale participation rates.
Results
With a $17.06 cost per acquisition, the campaign achieved these outstanding results:
- New Presale Holders: 1,758
- Total Conversion Deposits: $194,800
- Impressions: 1,670,821
- Ad clicks: 28,070
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Execution
- Strategic Targeting: High Net Worth Individuals provided the investment capacity needed for meaningful presale participation.
- Interest Alignment: Wealth management audiences naturally aligned with tokenized investment opportunities in music royalties.
- DeFi Experience: Protocol users brought existing blockchain knowledge enabling faster conversion to token purchases.
Insights & Learnings
GetReel33's token presale campaign demonstrates how strategic audience targeting drives exceptional results for entertainment blockchain projects. The combination of High Net Worth targeting and DeFi expertise created optimal conditions for presale success. This approach generated substantial investor deposits while maintaining cost-effective acquisition rates across the campaign duration.
Reach 12M+
Engaged Web3 users across 10,000+ websites and 37 blockchains.
Success Stories
What success looks like
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Wallet Connections
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42,000
Developers onboarded
42,000 developers onboarded | $8.5M+ ecosystem growth "42,000 developers onboarded to Base ecosystem"
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8,000
Active Users
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