GetReel33

GetReel33 Group aimed to attract crypto-savvy investors to register for a free webinar on music rights tokenization within a 30-day period before the event.

Three challenges shaped what that required:

• Concept unfamiliarity: Music rights as a tokenized asset class was a new proposition for most DeFi and crypto investor audiences, requiring creatives that educated and intrigued in a single impression.
• Time-bound objective: The campaign had a hard deadline of 28.03.2024. Every registration needed to arrive before the webinar date, leaving no room for slow conversion cycles.
• Audience quality: GetReel33 Group needed financially sophisticated registrants who would engage with the investment proposition, not casual crypto observers unlikely to attend or convert post-webinar.

Standard display networks could reach finance audiences but not verified on-chain DeFi users or high-net-worth individuals. GetReel33 Group required users familiar with blockchain investments who would quickly grasp the music rights tokenization concept. Interest-based platforms lacked reliable indicators of DeFi engagement or crypto investor sophistication.

Three capabilities made Blockchain-Ads the right fit:

• On-chain wallet targeting: Campaigns reached DeFi-active wallets with verified protocol interaction history and high-net-worth wallet behaviour, not interest proxies.
• Crypto investor inventory: The network covered DeFi protocol, personal finance, and wealth management publisher environments where GetReel33 Group's target audience was already active.
• Event-optimised campaigns: Targeting was structured to drive qualified webinar registrations within the fixed pre-event window, prioritising high-intent converters from day one.

• 1,758 webinar registrations delivered across a 30-day global campaign.
• CPA: $17.06 per registration.
• Impressions: 1.5M+ delivered globally across display formats.
• CTR: 1.68% blended across all formats.
• CPC: $1.07 blended across the full campaign.

The campaign launched globally across DeFi-active and high-net-worth wallet segments with display formats across desktop and mobile.

Two creative angles ran from launch:

• An asset class education angle positioning music rights as a brand new asset class and inviting free registration.
• A webinar urgency angle leading directly with the free webinar date of 28.03.2024 and a register now CTA.

The objective was to identify which angle drove the lowest cost per registration among crypto investor and wealth management segments in the first two weeks.

Data from Phase 1 identified high-net-worth wallet segments and DeFi protocol users as the strongest converting audiences. The webinar urgency angle outperformed the asset class education angle on registration rate as the event date approached and scarcity became a natural conversion lever. Budget shifted toward the urgency angle across verified investor wallet segments globally. Retargeting was introduced to re-engage users who had clicked through to the registration page without completing their sign-up. The retargeting layer ran the urgency creative exclusively, reinforcing the fixed webinar date to high-intent users already aware of the proposition.

This campaign ran on display advertising. See how Blockchain-Ads supports crypto advertising. Related case study: Carbon Browser.

The campaign concentrated all remaining spend on the webinar urgency angle across the strongest-performing wallet segments identified in earlier phases. Retargeting layers re-engaged every prior click that had not yet registered, with the 28.03.2024 date providing a natural deadline to drive final conversions. The urgency creative drove the highest single-week registration volume of the campaign in the seven days before the webinar. The campaign closed with 1,758 total registrations across global crypto investor and DeFi-active audiences.