Bomb Money

Bomb.Money needed to reach DeFi-active wallets with the capital and protocol familiarity to deposit into liquidity pools, not passive sign-ups with no on-chain engagement history. Four obstacles defined what that required:

• High qualification bar: LP depositors needed both existing DeFi experience and available capital. Standard interest-based targeting could not filter for either.
• Deflationary token mechanics: The BOMB token's burn mechanic required educated buyers who understood the model. Broad crypto audiences would not convert to depositors.
• Multi-chain complexity: The protocol operated across four chains simultaneously, requiring targeting across distinct ecosystem communities rather than a single network.
• 30-day window: The campaign had one month to move users from first impression to on-chain deposit, compressing the typical DeFi consideration cycle.

Mainstream ad platforms restrict DeFi protocol advertising outright. Google and Meta do not allow yield farming or liquidity provision campaigns in most jurisdictions, removing the primary paid acquisition channels available to consumer brands. Bomb.Money needed a network that could identify wallets by on-chain behaviour rather than by self-reported interest.

Blockchain-Ads provided the targeting infrastructure the campaign required through four capabilities:

• DeFi protocol user segments: Campaigns reached wallets with verified yield farming and liquidity provision activity across Ethereum, BNB Chain, Fantom, and Polygon.
• ETH and token holder targeting: Audiences were filtered to holders with sufficient wallet balances to qualify as realistic LP depositors.
• High-net-worth individual segments: Additional filters prioritised wallets with capital sufficient for meaningful liquidity positions.
• Multi-chain inventory: Publisher coverage across DeFi-native content in North America and Latin America ensured placement in front of active protocol participants across all four target chains.

• 4,224 users acquired across 30 days at a blended CPA of $28.89.
• 259 LP deposits completed, representing a 6.1% deposit conversion rate from acquired users.
• $420,000 in transaction volume generated from new users on the Bomb.Money platform.
• ROAS: 3.4x return on $122,000 total ad spend.
• Cost per LP deposit: $471.04, based on 259 verified on-chain deposits.

The objective was to establish which audience segments and creative angles produced the highest post-click engagement. Display ads ran across DeFi and crypto-native publisher inventory in North America and Latin America. Two angles were tested:

• The yield angle led with "Earn Yield on Your Bitcoin" and "0.5% a Day Returns," targeting holders looking for passive income on existing assets.
• The trust angle led with "Publicly Audited and Trusted," speaking to experienced DeFi users cautious about new protocol risk.

The yield angle drove stronger engagement from ETH and BNB holder segments in the first ten days.

Targeting was tightened to the DeFi protocol user and high-net-worth individual segments that showed the highest engagement in Phase 1. The yield angle was scaled as the primary creative. Cross-chain audience filters were layered across Ethereum, BNB Chain, Fantom, and Polygon to maximise reach within each ecosystem community. The trust angle continued running in parallel against colder segments as a credibility signal for users unfamiliar with Bomb.Money's audit history.

Retargeting activated against users who had engaged with Phase 1 and Phase 2 ads but had not yet connected their wallets. The trust creative scaled into retargeting to close undecided users with a credibility close. 4,224 users were acquired across the full campaign at a CPA of $28.89. Of those, 259 completed on-chain LP deposits into Bomb.Money's liquidity vaults, generating $420,000 in transaction volume.