Display advertising platform

Reach the exact audience for your offer with banners across the web, mobile, and apps. Built on your behavior, interest, and on-chain data, and optimized on every impression.

4.7 on G2Rated for precise audience targeting

How display advertising works on Blockchain-Ads

Programmatic display advertising runs across websites and apps, reaching your exact audience on the pages they already visit. Campaigns start by choosing who to reach, and the Blockchain-Ads DSP buys those people in real time, then moves budget toward the ones most likely to convert.

Build your audience

Pick the people you want, by interest, on-site behavior, and on-chain activity.

Serve every surface

Automated buying places your banners across websites and apps in real time, through the NEXUS Ad Exchange.

Optimize and scale

Results feed back, and budget moves toward the placements and creatives that convert.

3 benefits of display advertising

Programmatic display buys more impressions for less than any other format, which makes it the channel for reaching people repeatedly and finding out who converts.

Reach more people for less

Display CPMs average $3.12, against roughly $24.50 for CTV inventory.

70% more likely to convert

Retargeted visitors convert 70% more often than first-time visitors.

10x the click-through of cold traffic

Retargeting with display ads averages 0.7% CTR against 0.07% for cold display.

Who runs display ads on Blockchain-Ads

Built for advertisers in regulated industries who need precise audience targeting, measurement into their own stack, and optimization toward the conversions that matter.

Display ad formats we support

Choose the creative that fits the campaign. Every format below runs across the Blockchain-Ads DSP, in the sizes and placements your audience actually see.

A publisher page running the same creative in 728x90, 300x250 and 320x100 slots, beside outlines of other standard IAB sizesA banner expanding from a 300x250 into a larger panel, and the same build reflowed across four other sizesA video player running inside a standard 300x250 display slot, with the same video in four other display sizes

Smart display banners

Static and animated banners in every standard IAB size. On this network 320x100, 728x90, and 300x250 perform best, so most campaigns lead with those three.

Rich media (HTML5)

Creative that moves, expands on interaction, or adapts responsively across placements. One HTML5 build covers more sizes and holds attention longer than a flat banner.

In-banner video

Serve video inside a standard display slot, so you buy video creative against display inventory.

What you get from a display ad campaign on Blockchain-Ads

Fresh creative with Flux

Flux rotates your banner creative on a roughly 15-day cadence, so the audience always meets a current message and performance holds as the campaign scales.

Campaign creative refreshed automatically by Flux

Target the markets you serve

Run display in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.

A world map with pins marking the markets a campaign is targeting

Follow people across devices

Reach the same person on mobile, desktop, and in-app as they move through the day, with one audience and one set of conversion goals.

Audience One
High interest in your brand

Re-engage people who showed interest

Bring back visitors who already know your brand, with fresh banners and budget on the placements converting best.

A visitor leaves a site, meets the same ad again on other placements, and comes back

How display ads fit every goal

Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what display does at each one.

Awareness

Reach people new to your brand

Awareness campaigns put your banners in front of people who have never heard of you and already show interest in your category. Display reaches them across the sites and apps they use every day, chosen by the interest and behavior that fit your offer.

Campaigns at this stage regularly clear tens of millions of impressions in their target markets, with click-through rates of 1.09% to 1.74% on well-matched audiences.

Key KPIs:
Reach, Viewability, CTR, Brand lift
Engagement

Bring people back

Engagement campaigns bring back people who already know your brand and are close to acting. Display re-engages visitors who came to your site or clicked a banner, with fresh creative on the placements converting best, and moves them toward a sign-up.

Retargeted audiences respond at higher rates because they already know your offer, which shows up in stronger click-through and a lower cost per action.

Key KPIs:
Sign-ups, App installs, Qualified leads
Examples:
Conversions

Turn interest into customers

Conversion campaigns put budget on the people most likely to complete the action you care about. Display delivery optimizes toward conversions and shifts spend into the banners, audiences, and placements producing them.

Advertisers routinely bring cost per acquisition down by around 35 percent once the platform has enough data to optimize.

Key KPIs:
Conversions, Cost per acquisition, ROAS

Why brands choose Blockchain-Ads

Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.

Interest, behavior & attention

Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.

We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.

Two users engaged with mobile content demonstrating interest-based and behavioral targeting across 420M+ user profiles on smartphones

Increase performance in real time

The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.

You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Scale faster with industry experts

Get assistance from a professional media buying team that actively manages campaigns within your specific niche.

They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.

A buyer looking at the Blockchain-Ads dashboard

Brands that scaled on Blockchain-Ads

See how advertisers reached their audience and hit their numbers with display campaigns.

Brand name
Binance
4,100
New Traders Acquired

How Binance Acquired 4,100 New Traders at $91 CPA with Blockchain-Ads

Display

View Case Study
Binance
Coinbase
8,214
New Traders Acquired

How Coinbase Acquired 8,214 New Traders Across Southeast Asia with Blockchain-Ads

Native

View Case Study
Coinbase
Stake.com
1,128
First-Time Depositors

How Stake.com Acquired 1,128 First-Time Depositors at $250 CPA with Blockchain-Ads

Display Ads

View Case Study
Stake.com
OKX
3,095
New Traders Acquired

How OKX Acquired 3,095 New Traders and Generated $5.16M Trading Volume with Blockchain-Ads

Paid Display

View Case Study
OKX
Crypto.com
4,782
Traders Acquired

How Crypto.com Acquired 4,782 High-Value Traders with Blockchain-Ads

Display Ads, Pop Ads

View Case Study
Crypto.com
BC.Game
100M+
Impressions

How BC.Game Delivered 100M+ Impressions Across 245+ Markets with Blockchain-Ads

Display

View Case Study
BC.Game
1xBet
20,043
Players Acquired

How 1xBet Acquired 20,043 Active Players Across African Markets with Blockchain-Ads

Native Ads, Display Ads

View Case Study
1xBet
FXTM
1,161
New Traders Acquired

How FXTM Acquired 1,161 New Traders with a 43% CPA Reduction on Blockchain-Ads

Display

View Case Study
FXTM

What advertisers say about Blockchain-Ads

★★★★★Rated 4.7/5 from 71 verified G2 reviews

★★★★★★★★★★
5.0
100

Strong ROI from Targeted Traffic

We've been running crypto-focused ad campaigns for several months, and Blockchain-Ads is one of the few platforms that actually delivers targeted, high-quality traffic.

Ilya Omelchenko
Ilya Omelchenko
Crypto Marketing Lead, 1Win
★★★★★★★★★★
5.0
100

Outstanding Platform for iGaming and Crypto Audiences

The interface is very user-friendly, and the account managers, Natali, Marko, and Jack, are excellent. We're using it to promote our iGaming product and reach crypto users.

Alejandro T.
Alejandro T.
Digital Advertiser Specialist
★★★★★★★★★★
5.0
100

Scalable, Unrestricted Paid Media for Betting and Casino

Their inventory, designed for betting and casinos, lets us reach qualified audiences without the usual restrictions. Less noise, less fraud, and it tracks registrations, FTD, and revenue.

JM
Jordi M.
Head of Paid Media & SEO • Mid-Market
★★★★★★★★★★
5.0
100

Genuine Users, No Bot Traffic

No inflated numbers or bot traffic, but genuine users engaging with our campaigns. The conversions are consistent and the reporting is clear.

Ilia Osipov
Ilia Osipov
Web3 Growth
★★★★★★★★★★
5.0
100

Intuitive Platform with Strong Setup Support

What won me over was how straightforward the platform is, and the quality of the support I received during setup and early optimization.

Marcus W.
Marcus W.
Head of Quality Assurance • SMB
★★★★★★★★★★
5.0
100

Impressive Reach and Flexible Targeting

The reach across 10,000+ websites is substantial, and combining interest-based targeting with on-chain data gives us real flexibility in how we structure campaigns.

Diana S.
Diana S.
VP of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

Gets the Job Done for Niche Targeting

It handles crypto and fintech audiences with a precision other networks just don't have. WalletTargeting was the main reason we chose it over competitors.

Boris P.
Boris P.
Head of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

A Solid Solution for Cross-Channel B2B

Integration was straightforward, and the precise targeting eliminated a lot of the wasted spend we used to see on other ad networks.

Kyle L.
Kyle L.
SVP of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

Fast Campaign Setup and Responsive Support

I had campaigns running within a few hours of signing up, and the support team has been responsive and knowledgeable throughout.

EV
Elena V.
Quality & Compliance Manager • SMB
★★★★★★★★★★
4.5
90

Effective Targeting with Real-Time Optimization

The dashboard and real-time metrics make optimization easy, and it reaches users who are genuinely interested in crypto and Web3 products.

Demi A.
Demi A.
Social Media Manager • SMB
★★★★★★★★★★
5.0
100

Excellent Service and User-Friendly Dashboard

Always a good service and good communication! The dashboard is easy to use, and the ads are effective.

Marcel Gerber
Marcel Gerber
Co-Founder, Web3 Factory

Reach the same audience beyond display advertising

Build the audience once, then reach it on native, video, CTV, push, and more. One audience, one dashboard, one set of conversion goals.

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Display advertising FAQs

The starting budget to activate an account on Blockchain-Ads is $20,000, with a minimum daily budget of $360. That works out to at least one month of ads. Most advertisers budget between $50K and $70K per campaign to give the platform enough data to find the audiences that convert.

Every advertiser goes through verification before running ads. You're checked on budget, brand, and compliance, and most approvals come back within one business day of the call.

Blockchain-Ads supports all standard IAB sizes across desktop, mobile, and tablet:

  • 300x250 (medium rectangle)
  • 728x90 (leaderboard)
  • 320x100 (large mobile)
  • 320x50 (mobile leaderboard)
  • 160x600 (wide skyscraper)
  • 300x600 (half-page)
  • 970x250 (billboard)
  • 970x90 (desktop only)

320x100, 728x90, and 300x250 work best here, so most campaigns start with those three.

Blockchain-Ads accepts standard banners and rich media built to IAB specs:

  • Formats: JPG, PNG, and GIF for standard banners, HTML5 for rich media
  • Max file size: 750KB
  • Resolution: 72 PPI minimum, 144 PPI recommended

Sharp creative with a clear call to action performs best.

Conversions are reported through the Blockchain-Ads pixel or server-to-server (S2S), both feeding into your own analytics stack. Passing back the click ID is what lets the platform attribute each conversion and optimize toward it. We recommend setting up proper attribution before running any campaign, so your conversion reporting is accurate from the first impression.

The Blockchain-Ads campaign dashboard lets you preview finished creatives to see how they'll appear before launch. Qualified advertisers on managed service get a professional media buying team that handles everything from creatives to campaign setup and optimization.

Ready to reach your ideal customer?

Access is limited to qualified advertisers.

© 2021–2026 Blockchain-Ads Labs LLC