Roobet

Roobet needed to acquire first-time depositors at scale across key permitted markets while reaching audiences with demonstrated crypto activity and gaming intent. Four obstacles defined what that required:

• Platform restrictions: Google and Meta restrict crypto casino advertising across Roobet's primary permitted markets, limiting access to standard paid acquisition channels.
• Audience quality: Broad display networks could not distinguish between casual internet users and crypto-active players with deposit intent.
• Conversion depth: Driving sign-ups is a partial win. Driving those sign-ups through to a first deposit requires matching creative incentives to audiences already primed for crypto transactions.
• Competitive density: The crypto casino space was heavily contested in Q4 2023, with multiple platforms running acquisition campaigns across the same geos.

Standard programmatic inventory could not deliver the audience precision Roobet's acquisition goals required. Google and Meta restricted crypto casino advertising in Roobet's key markets, and broad networks served impressions to general audiences without verified gaming or crypto behaviour. Blockchain-Ads provided the reach and targeting depth Roobet needed through four capabilities:

• Segment-level audience targeting: Campaigns reached Casino Games, Sports Betting, Web3 Natives, Blockchain Gaming, and Play2Earn audiences, all identified through verified on-chain and behavioural signals.
• Crypto-native publisher inventory: Ads ran across environments where the target audience was already consuming crypto and gaming content daily.
• Incentive-compatible reach: The $50,000 raffle creative matched the promotional appetite of audiences already familiar with crypto-native prize mechanics.
• FTD-optimised campaign structure: The campaign tracked sign-ups and first deposits as distinct events, enabling spend to be evaluated against conversion depth rather than top-of-funnel volume alone.

• First-time deposits: 990 across a 3-month campaign window.
• FTD CPA: $23 per first-time depositor, blended across all five audience segments.
• Sign-ups: 2,063 total registrations, converting to FTD at a 48% rate.
• Total deposits generated: $110,470 across the campaign window.
• ROAS: 4.7x on total deposit volume against ad spend.
• Impressions: 13M+ delivered across Canada, Australia, New Zealand, and Western Europe.
• CTR: 0.43% blended across all display placements.

The campaign launched across five audience segments simultaneously using Banner Set 1 display ads. Three creative angles entered the market at equal weight: a brand identity angle positioning Roobet as the fastest-growing crypto casino, a prize-led angle promoting the $50,000 raffle, and a volume angle leading with 2,400+ available games. All three carried direct CTAs and ran across Casino Games, Sports Betting, Web3 Natives, Blockchain Gaming, and Play2Earn segments to generate early performance signal.

Casino Games emerged as the highest-CTR segment at 0.49%, with Play2Earn producing the second-strongest click volume at 11,200 clicks. The raffle angle evolved across this phase, with a refreshed creative leading with the $50,000 Raffle Reloaded message to maintain engagement with audiences who had already been exposed to the original raffle creative. Spend remained distributed across all five segments as conversion data accumulated across the full funnel from sign-up to deposit.

The campaign closed with sign-up volume building steadily toward 2,063 total registrations and a 48% sign-up-to-FTD conversion rate. The raffle and brand identity creatives were the active formats in the final phase, reinforcing Roobet's fastest-growing crypto casino positioning to warm audiences. The $50,000 prize mechanic drove strong deposit motivation, contributing to a total deposit volume of $110,470 across 990 first-time depositors at a blended FTD CPA of $23.