Roobet Case Study

‍Campaign Overview

Roobet is a leading cryptocurrency-based online casino offering innovative gaming experiences. They wanted to acquire new paid players and increase first-time deposits on their platform. They ran a campaign spanned 120 days with an ad spend of $80,000. The primary objective was to acquire new paid players who would make first-time deposits while maximizing Return on Ad Spend (ROAS).

Strategy

• Audience Targeting: Strategically targeted High Value Casino Players and Sports Bettors interested in Gambling Watchers to reach audiences comfortable with risk-based gaming activities and crypto transactions.
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• Asset Optimization: Focused on users holding BTC, ETH, SOL, and stable coins prioritizing those likely to deposit.
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• Creative Messaging: Emphasized "provably fair games" and instant withdrawals to address crypto gamblers' trust and speed concerns.

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• Paid Players: 1,450+ new paying players, a significant boost for Roobet's user base
• Average First-Time Deposit (FTD) Amount: $102.50, showing high-value deposits from the new players
• Total Impressions: 60 million, reflecting the campaign's broad reach
• Click-Through Rate (CTR): 1.2%, indicating strong engagement with the ads

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• Targeting High Value Casino Players delivered qualified users, achieving 9.79x ROAS performance.
• CPA optimization maintained $32.48 acquisition costs while scaling to 1,450+ new players.
• Sports Bettors targeting captured risk-comfortable users, driving $102.50 average first deposits.

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Roobet's targeted approach demonstrates precision advertising effectiveness in competitive crypto gaming markets. Strategic audience selection delivered exceptional player quality while maintaining strong return metrics. The campaign reinforces targeted advertising's potential for driving qualified acquisitions in cryptocurrency gaming.

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