Roobet, a leading cryptocurrency-based online casino, launched a highly successful user acquisition campaign using Blockchain-Ads to drive paid player sign-ups and boost engagement. The goal of the campaign was to attract new players, increase first-time deposits (FTD), and maintain a cost-efficient acquisition strategy. Through precision targeting, Roobet achieved significant results in terms of user acquisition and return on investment.

Campaign Overview:

The campaign spanned 120 days with an ad spend of $80,000. The primary objective was to acquire new paid players who would make first-time deposits, while maximizing Return on Ad Spend (ROAS). Roobet utilized Blockchain-Ads to reach potential players interested in cryptocurrency gambling, offering them an engaging and innovative casino experience.

Targeting Strategy:

• Target Audience: The campaign focused on cryptocurrency enthusiasts and online gambling players, particularly those interested in provably fair casino games and fast crypto transactions.
• On-chain Behavior: Ads were aimed at users who had previously engaged in cryptocurrency transactions and online gaming, ensuring that the audience was likely to convert into paying players.
• High-Value User Targeting: Special emphasis was placed on attracting users likely to make significant first-time deposits and become long-term customers on Roobet’s platform.

Campaign Results:

The campaign delivered outstanding results across various key performance metrics:

• Total Impressions: 60 million, reflecting the campaign's broad reach.
• Click-Through Rate (CTR): 1.2%, indicating strong engagement with the ads.
• Paid Players: 1,450+ new paying players, a significant boost for Roobet’s user base.
• Average First-Time Deposit (FTD) Amount: $102.50, showing high-value deposits from the new players.
• Cost Per Acquisition (CPA): $32.48, demonstrating cost-effective user acquisition.
• Return on Ad Spend (ROAS): The campaign achieved an impressive 9.79x ROAS, underscoring the profitability of the advertising strategy.
• Ad Spend: $80,000 allocated over the 120-day campaign duration.

Payout Model:

The campaign was based on a Cost Per Acquisition (CPA) model, meaning Roobet only paid for new player acquisitions. With a CPA of $32.48, the campaign proved highly efficient, attracting high-quality players at a relatively low cost.

Conclusion:

Roobet’s user acquisition campaign using Blockchain-Ads was a major success, resulting in over 1,450 paid players and an exceptional 9.79x ROAS. The low $32.48 CPA and significant FTD amounts demonstrate the effectiveness of targeted advertising in the crypto casino space. This case study highlights the value of data-driven marketing strategies in driving profitable user acquisition for Roobet and securing its position as a leader in the crypto gaming industry.