Programmatic mobile advertising platform

Reach the exact audience for your offer across in-app and mobile web inventory, based on their interest, behavior, and on-chain activity.

4.7 on G2Rated for precise audience targeting
A campaign dashboard showing an audience being built and delivery running across publisher inventory

How programmatic mobile advertising works on Blockchain-Ads

Programmatic mobile advertising runs across in-app and mobile web, reaching your exact audience inside the apps and sites they use every day. Campaigns start by choosing who to reach, and the Blockchain-Ads DSP buys those people in real time, then moves budget toward the ones most likely to convert.

Build your audience

Target the people you want using interest, on-site behavior, and on-chain data. 4B+ signals a day keep audiences current.

Serve every surface

Automated buying places your ads across in-app and mobile web inventory in real time, through the NEXUS Ad Exchange.

Optimize and scale

Delivery optimizes toward your conversion goal, with reporting by audience, app, and creative.

3 benefits of mobile advertising

Programmatic mobile advertising reaches your audience across in-app and mobile web, on the device where they spend the most time and complete the most actions.

10% higher conversion rate in-app

In-app inventory lifts click-through 9% and conversion 10% over select formats

2 in 3 online conversions happen on mobile

Two thirds of online conversions complete on a phone. Interest and action on one screen.

8 in 10 customers are mobile-first

80% of online gamblers and 81% of US bank customers use mobile as their primary access.

Who runs mobile ads on Blockchain-Ads

Built for advertisers in regulated industries who need precise audience targeting, measurement into their own stack, and optimization toward the conversions that matter.

Where your mobile ads run

Your campaign runs across both mobile environments through the Blockchain-Ads DSP, with one audience and one set of conversion goals.

A phone running an app feed where an in-feed rectangle ad and an anchored banner fill in turn, beside the standard in-app slot shapesA phone browser showing an article where an in-content rectangle ad and a sticky bottom banner fill in turn, beside the standard IAB sizes

In-app placements

Your ads run in each app's own slots: banners and rectangles, full-screen interstitials, rewarded video, and playable units built for the mobile screen.

Mobile web placements

Your ads run on mobile sites across the open web, in standard IAB sizes and rich media, reaching people reading and browsing on their phone.

What you get from the Blockchain-Ads mobile DSP

Fresh creative with Flux

Flux rotates your mobile creative on a roughly 15-day cadence, so the audience meets a current message and performance holds as the campaign scales.

Campaign creative refreshed automatically by Flux

Run mobile in the markets you serve

Place your ads in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.

A world map with pins marking the markets a campaign is targeting

Follow the same person across apps

Reach the same person across the apps and mobile sites they use through the day, and on desktop when they switch, with one audience and one set of conversion goals.

Audience One
High interest in your brand

Bring back people who tapped through

Return to people who tapped your ad or visited your site, with new creative and budget on the apps converting best.

A visitor leaves a site, meets the same ad again on other placements, and comes back

How mobile ads fit every goal

Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what mobile placements do at each one.

Awareness

Reach people new to your brand

Awareness campaigns put your brand in front of people who have never heard of you and already show interest in your category. Mobile placements reach them inside the apps and sites they use every day, chosen by the interest and behavior that fit your offer.

For Roobet, an awareness campaign put the brand in front of players more than 13 million times.

Key KPIs:
Reach, CTR, App installs, Brand lift
Engagement

Bring people back

Engagement campaigns bring back people who already know your brand and are close to acting. Mobile placements return to people who tapped through or visited your site, with fresh creative on the apps converting best, and move them toward a sign-up.

For BC.Game, an engagement campaign produced 1,220 sign-ups and downloads and brought cost per acquisition down by 25%.

Key KPIs:
Sign-ups, App installs, Qualified leads
Examples:
Conversions

Turn interest into customers

Conversion campaigns put budget on the people most likely to complete the action you care about. Delivery optimizes toward conversions and shifts spend into the creative, audiences, and apps producing them.

For Coinbase, a conversion campaign delivered 8,214 new traders across Southeast Asia and $6.97M in trading volume.

Key KPIs:
Conversions, Cost per acquisition, ROAS

Why brands choose Blockchain-Ads

Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.

Interest, behavior & attention

Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.

We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.

Two users engaged with mobile content demonstrating interest-based and behavioral targeting across 420M+ user profiles on smartphones

Increase performance in real time

The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.

You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Scale faster with industry experts

Get assistance from a professional media buying team that actively manages campaigns within your specific niche.

They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.

A buyer looking at the Blockchain-Ads dashboard

Brands that scaled on Blockchain-Ads

See how advertisers reached their audience and hit their numbers with mobile campaigns.

Brand name
Binance
4,100
New Traders Acquired

How Binance Acquired 4,100 New Traders at $91 CPA with Blockchain-Ads

Display

View Case Study
Binance
Coinbase
8,214
New Traders Acquired

How Coinbase Acquired 8,214 New Traders Across Southeast Asia with Blockchain-Ads

Native

View Case Study
Coinbase
Stake.com
1,128
First-Time Depositors

How Stake.com Acquired 1,128 First-Time Depositors at $250 CPA with Blockchain-Ads

Display Ads

View Case Study
Stake.com
OKX
3,095
New Traders Acquired

How OKX Acquired 3,095 New Traders and Generated $5.16M Trading Volume with Blockchain-Ads

Paid Display

View Case Study
OKX
Crypto.com
4,782
Traders Acquired

How Crypto.com Acquired 4,782 High-Value Traders with Blockchain-Ads

Display Ads, Pop Ads

View Case Study
Crypto.com
BC.Game
100M+
Impressions

How BC.Game Delivered 100M+ Impressions Across 245+ Markets with Blockchain-Ads

Display

View Case Study
BC.Game
1xBet
20,043
Players Acquired

How 1xBet Acquired 20,043 Active Players Across African Markets with Blockchain-Ads

Native Ads, Display Ads

View Case Study
1xBet
FXTM
1,161
New Traders Acquired

How FXTM Acquired 1,161 New Traders with a 43% CPA Reduction on Blockchain-Ads

Display

View Case Study
FXTM

What advertisers say about Blockchain-Ads

★★★★★Rated 4.7/5 from 71 verified G2 reviews

★★★★★★★★★★
5.0
100

Strong ROI from Targeted Traffic

We've been running crypto-focused ad campaigns for several months, and Blockchain-Ads is one of the few platforms that actually delivers targeted, high-quality traffic.

Ilya Omelchenko
Ilya Omelchenko
Crypto Marketing Lead, 1Win
★★★★★★★★★★
5.0
100

Outstanding Platform for iGaming and Crypto Audiences

The interface is very user-friendly, and the account managers, Natali, Marko, and Jack, are excellent. We're using it to promote our iGaming product and reach crypto users.

Alejandro T.
Alejandro T.
Digital Advertiser Specialist
★★★★★★★★★★
5.0
100

Scalable, Unrestricted Paid Media for Betting and Casino

Their inventory, designed for betting and casinos, lets us reach qualified audiences without the usual restrictions. Less noise, less fraud, and it tracks registrations, FTD, and revenue.

JM
Jordi M.
Head of Paid Media & SEO • Mid-Market
★★★★★★★★★★
5.0
100

Genuine Users, No Bot Traffic

No inflated numbers or bot traffic, but genuine users engaging with our campaigns. The conversions are consistent and the reporting is clear.

Ilia Osipov
Ilia Osipov
Web3 Growth
★★★★★★★★★★
5.0
100

Intuitive Platform with Strong Setup Support

What won me over was how straightforward the platform is, and the quality of the support I received during setup and early optimization.

Marcus W.
Marcus W.
Head of Quality Assurance • SMB
★★★★★★★★★★
5.0
100

Impressive Reach and Flexible Targeting

The reach across 10,000+ websites is substantial, and combining interest-based targeting with on-chain data gives us real flexibility in how we structure campaigns.

Diana S.
Diana S.
VP of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

Gets the Job Done for Niche Targeting

It handles crypto and fintech audiences with a precision other networks just don't have. WalletTargeting was the main reason we chose it over competitors.

Boris P.
Boris P.
Head of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

A Solid Solution for Cross-Channel B2B

Integration was straightforward, and the precise targeting eliminated a lot of the wasted spend we used to see on other ad networks.

Kyle L.
Kyle L.
SVP of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

Fast Campaign Setup and Responsive Support

I had campaigns running within a few hours of signing up, and the support team has been responsive and knowledgeable throughout.

EV
Elena V.
Quality & Compliance Manager • SMB
★★★★★★★★★★
4.5
90

Effective Targeting with Real-Time Optimization

The dashboard and real-time metrics make optimization easy, and it reaches users who are genuinely interested in crypto and Web3 products.

Demi A.
Demi A.
Social Media Manager • SMB
★★★★★★★★★★
5.0
100

Excellent Service and User-Friendly Dashboard

Always a good service and good communication! The dashboard is easy to use, and the ads are effective.

Marcel Gerber
Marcel Gerber
Co-Founder, Web3 Factory

Reach the same audience beyond mobile advertising

Build the audience once, then reach it on display, native, video, CTV, and more. One audience, one dashboard, one set of conversion goals.

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Mobile advertising FAQs

Yes. Blockchain-Ads is built for regulated verticals, and those three are the core of the platform. Every advertiser goes through qualification and compliance review before running, and most approvals come back within one business day of the call.

This is the advertiser side of the platform, where you buy in-app and mobile web inventory to reach your audience. App owners looking to monetize their own traffic go through the publisher program instead.

  • In-app placements served through an app's own ad slots, sized for the mobile screen
  • Interstitials, full screen at natural break points between app screens and page transitions
  • Mobile web placements across the open web

All three run from one campaign against the same audience, so the same person can be reached in an app and on a mobile site without building two campaigns.

Standard mobile display sizes, led by 320x50, 320x100 and 300x250, plus 320x480 for portrait interstitials.

  • File types: JPG, PNG, GIF, or HTML5 for rich media
  • Maximum file size: 750KB
  • Resolution: 72 PPI minimum, 144 PPI recommended

Qualified accounts on managed service have creative handled for them at no additional fee.

The minimum to activate an account is $20,000, with a minimum daily spend of $360, so it works out to roughly a month of advertising. That is an activation minimum rather than a monthly commitment. Most advertisers budget $50,000 to $70,000 per campaign, which gives delivery enough data to find the audiences that convert.

The right one depends on what you are buying and who you are buying it for. Six questions separate them:

  • Does it accept your vertical? Most demand-side platforms restrict crypto, iGaming, and finance
  • Does it reach in-app and mobile web, or only one of them?
  • Does it own its audience data, or rent it?
  • Does it work with the measurement partner you already use?
  • What is the minimum spend?
  • Is it self-serve, managed, or both?

If you are buying a single named app, or your budget sits below the platform minimum, a direct buy will serve you better than any DSP.

Most mobile platforms sell you inventory: impressions inside the apps they represent. The Blockchain-Ads DSP targets who sees the ad rather than which app serves it, building the audience from interest, on-site behavior, and on-chain activity in its own data platform, then following that same audience across the apps and mobile sites they use through the day.

Return depends on your offer, your landing page, and your market, and no specific outcome is guaranteed. What is documented is public: the Alpari and FXTM campaign produced 2,100 conversions at a 4.9x return on ad spend and $134,000 in first-deposit volume, and BC.Game produced 1,220 sign-ups and downloads at a 25% lower cost per acquisition. Both are platform results across channels rather than mobile-only figures.

Traffic begins as soon as the campaign launches and the account is funded. The first two to three weeks are the learning phase, where delivery narrows toward the audiences, apps, and creative that perform. Once an audience passes about 15,000 users, retargeting unlocks, and that layer has historically produced the strongest results.

Conversions report through three methods:

  • The Blockchain-Ads pixel
  • Google Tag Manager
  • Server-to-server postback, which is the most accurate of the three

AppsFlyer and Keitaro integrations cover app attribution, alongside Google Ads and Google Analytics. Passing the click ID back in your postback is what ties each install or conversion to the audience and placement that produced it.

Yes. The platform is self-serve, and you build, launch, and optimize campaigns from your own dashboard. Qualified accounts can also add managed service, where the Performance Team handles campaign setup, targeting structure, and tracking verification at no additional fee.

Ready to reach your ideal customer?

Access is limited to qualified advertisers.

© 2021–2026 Blockchain-Ads Labs LLC