Programmatic mobile advertising platform

Reach the exact audience for your offer across in-app and mobile web inventory, based on their interest, behavior, and on-chain activity.

4.7 on G2Rated for precise audience targeting
A campaign dashboard showing an audience being built and delivery running across publisher inventory

How programmatic mobile advertising works on Blockchain-Ads

Programmatic mobile advertising runs across in-app and mobile web, reaching your exact audience inside the apps and sites they use every day. Campaigns start by choosing who to reach, and the Blockchain-Ads DSP buys those people in real time, then moves budget toward the ones most likely to convert.

Build your audience

Target the people you want using interest, on-site behavior, and on-chain data. 4B+ signals a day keep audiences current.

Serve every surface

Automated buying places your ads across in-app and mobile web inventory in real time, through the NEXUS Ad Exchange.

Optimize and scale

Delivery optimizes toward your conversion goal, with reporting by audience, app, and creative.

3 benefits of mobile advertising

Programmatic mobile advertising reaches your audience across in-app and mobile web, on the device where they spend the most time and complete the most actions.

10% higher conversion rate in-app

In-app inventory lifts click-through 9% and conversion 10% over select formats

2 in 3 online conversions happen on mobile

Two thirds of online conversions complete on a phone. Interest and action on one screen.

8 in 10 customers are mobile-first

80% of online gamblers and 81% of US bank customers use mobile as their primary access.

Who runs mobile ads on Blockchain-Ads

Built for advertisers in regulated industries who need precise audience targeting, measurement into their own stack, and optimization toward the conversions that matter.

Where your mobile ads run

Your campaign runs across both mobile environments through the Blockchain-Ads DSP, with one audience and one set of conversion goals.

A phone running an app feed where an in-feed rectangle ad and an anchored banner fill in turn, beside the standard in-app slot shapesA phone browser showing an article where an in-content rectangle ad and a sticky bottom banner fill in turn, beside the standard IAB sizes

In-app placements

Your ads run in each app's own slots: banners and rectangles, full-screen interstitials, rewarded video, and playable units built for the mobile screen.

Mobile web placements

Your ads run on mobile sites across the open web, in standard IAB sizes and rich media, reaching people reading and browsing on their phone.

What you get from the Blockchain-Ads mobile DSP

Fresh creative with Flux

Flux rotates your mobile creative on a roughly 15-day cadence, so the audience meets a current message and performance holds as the campaign scales.

Campaign creative refreshed automatically by Flux

Run mobile in the markets you serve

Place your ads in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.

A world map with pins marking the markets a campaign is targeting

Follow the same person across apps

Reach the same person across the apps and mobile sites they use through the day, and on desktop when they switch, with one audience and one set of conversion goals.

Audience One
High interest in your brand

Bring back people who tapped through

Return to people who tapped your ad or visited your site, with new creative and budget on the apps converting best.

A visitor leaves a site, meets the same ad again on other placements, and comes back

How mobile ads fit every goal

Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what mobile placements do at each one.

Awareness

Reach people new to your brand

Awareness campaigns put your brand in front of people who have never heard of you and already show interest in your category. Mobile placements reach them inside the apps and sites they use every day, chosen by the interest and behavior that fit your offer.

For Roobet, an awareness campaign put the brand in front of players more than 13 million times.

Key KPIs:
Reach, CTR, App installs, Brand lift
Engagement

Bring people back

Engagement campaigns bring back people who already know your brand and are close to acting. Mobile placements return to people who tapped through or visited your site, with fresh creative on the apps converting best, and move them toward a sign-up.

For BC.Game, an engagement campaign produced 1,220 sign-ups and downloads and brought cost per acquisition down by 25%.

Key KPIs:
Sign-ups, App installs, Qualified leads
Examples:
Conversions

Turn interest into customers

Conversion campaigns put budget on the people most likely to complete the action you care about. Delivery optimizes toward conversions and shifts spend into the creative, audiences, and apps producing them.

For Coinbase, a conversion campaign delivered 8,214 new traders across Southeast Asia and $6.97M in trading volume.

Key KPIs:
Conversions, Cost per acquisition, ROAS

Why brands choose Blockchain-Ads

Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.

Interest, behavior & attention

Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.

We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.

Two users engaged with mobile content demonstrating interest-based and behavioral targeting across 420M+ user profiles on smartphones

Increase performance in real time

The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.

You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Scale faster with industry experts

Get assistance from a professional media buying team that actively manages campaigns within your specific niche.

They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.

A buyer looking at the Blockchain-Ads dashboard

Brands that scaled on Blockchain-Ads

See how advertisers reached their audience and hit their numbers with mobile campaigns.

Brand name
Binance 사례 연구
4,100
총 전환수

Binance는 암호화폐 애호가와 고가치 트레이더를 타겟팅하여 뛰어난 사용자 확보 결과를 달성했습니다.

사용자 확보

View Case Study
Binance
Coinbase 사례 연구
31,896
총 전환수

Coinbase는 동남아시아의 고가치 암호화폐 사용자를 타겟팅하여 $8.1M의 거래량과 3,896명의 트레이더를 달성했습니다.

트레이더 사용자 획득

View Case Study
Coinbase
총 8천만 임프레션 | 1.34% CTR | $140 FTD | 7.67배 광고 지출 수익률
1.34%
클릭률 (CTR)

1,300명 이상의 신규 플레이어에 대한 평균 $140 FTD

인수 캠페인

View Case Study
Stake.com
OKX 사례 연구
3,095
총 전환수

OKX는 정밀한 행동 타겟팅을 통해 $1.16M 거래량을 창출하는 3,095명의 활성 트레이더를 유치했습니다.

고가치 트레이더 획듍

View Case Study
OKX
BC.Game이 Blockchain-Ads로 고객 획득 비용을 54% 절감하고 18,000명의 신규 플레이어를 확보한 방법
100M+
신규 플레이어

BC.Game이 Blockchain-Ads로 획득 비용을 54% 절감하여 18,000명의 신규 플레이어를 확보한 방법

사용자 획듍

View Case Study
BC.Game
1xBet 사례 연구
20,043
획등한 신규 사용자

1xBet은 지역 스포츠 베팅 타겟팅을 통해 9.1배의 수익과 $48의 획등 비용으로 아프리카 시장에서 20,000명의 활동 플레이어를 획등했습니다.

사용자 획등

View Case Study
1xBet
FXTM 사례 연구
$120 283
총 예치금

FXTM은 3주 동안 행동 타겟팅을 통해 $120K 예치금 볼륨을 달성하며 4.9x ROAS를 기록했습니다.

예치금 생성

View Case Study
FXTM

What advertisers say about Blockchain-Ads

★★★★★Rated 4.7/5 from 71 verified G2 reviews

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Reach the same audience beyond mobile advertising

Build the audience once, then reach it on display, native, video, CTV, and more. One audience, one dashboard, one set of conversion goals.

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