Crypto.com 사례 연구

Crypto.com needed to acquire high-value traders in European markets efficiently, without relying on mainstream platforms that restrict financial and crypto advertising.

Three obstacles defined the scope of the problem:

• Platform restrictions: Google and Meta limit crypto exchange advertising across European markets, blocking standard paid acquisition channels.
• Audience quality: Reaching perpetual traders and high-net-worth individuals required more than demographic targeting. Intent and behavioural signals were essential.
• Competitive market: European crypto traders are actively courted by competing exchanges. Acquisition costs are high without precise audience segmentation.

Standard paid acquisition was unavailable and Google and Meta restricted crypto exchange advertising in Crypto.com's key European markets. Crypto.com needed a network with verified Web3 audiences and the targeting precision to reach active traders, not casual crypto holders.

Blockchain-Ads provided the infrastructure to reach high-intent trading audiences at scale through four capabilities:

• Behavioural audience targeting: Campaigns reached perpetual traders and Forex-active users with verified onchain and trading activity.
• Competitor intelligence targeting: The platform identified users active on competing centralised exchanges and served ads to traders actively evaluating alternatives.
• European crypto publisher inventory: Display and pop formats covered the exchanges, news platforms, and trading tools where European crypto traders spend time.
• CPA-based optimisation: Campaigns optimised toward verified trader registrations from the first week.

• 총 전환율: 4,782
• 거래량: $12,800,456
• 획듍당 비용: $19.80
• 총 거래: 28,278

• 무기한 트레이더의 정밀 타겟팅은 입증된 고가치 트레이딩 행동을 가진 사용자를 식별했습니다.
• 고액 자산가 타겟팅은 상당한 투자 가능 자산을 보유한 사용자를 포착했습니다.
• 외환 및 트레이딩 관심 타겟팅은 세련된 트레이딩 플랫폼을 적극적으로 찾는 청중에게 도달했습니다.

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전략적 오디언스 타겟팅을 통해 Crypto.com은 고가치 트레이더 세그먼트를 효율적으로 확보할 수 있었습니다. 행동 및 관심 기반 정밀 타겟팅은 뛰어난 비용 효율성과 거래량 생성을 제공했습니다. 시장 타이밍과 타겟 도달의 결합은 획듍 품질과 캠페인 ROI를 모두 극대화했습니다.

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Budget consolidated into display format across the strongest European markets. The perpetual trading creative scaled as the primary acquisition angle. Pop was retained at reduced spend for broad reach. The campaign closed with 4,782 verified trader accounts acquired at a CPA of $63, generating $12,800,456 in trading volume across the new user cohort.